Brands advertising in UP are hesitant about digital media

In OOH News By Satarupa Chakraborty - October 19, 2015

Although digital is posing as stiff competition to static media, the viability of LED screens in Indian towns and cities are still in questions, where location, eyeballs and infrastructures will decide the fate of digitalization of OOH space in India.

Pioneer Publicity adopts Edge1 Outdoor Media Management Software

In OOH News By Nabamita Chatterjee - October 01, 2015

Pioneer Publicity has chosen Edge1 OOH Software, a comprehensive solution to manage its out-of-home business.

Posterscope and Blue 449 partner with Project Everyone for largest digital OOH campaign

In OOH News By Nabamita Chatterjee - September 30, 2015

Project Everyone aims to share the United Nations Sustainable Development Goals with seven billion people over seven days using powerful imagery and copy across an extensive range of platforms.

The Fevicol Room grabs attention with its sticky activity

In Campaigns By Nabamita Chatterjee - September 30, 2015

Fevicol reiterates its brand proposition of being the ultimate adhesive in an off-the-wall manner at the pandal of Lalbaugcha Raja, Mumbai.

Cougar Motorsport takes the OOH route to promote RFC India

In Campaigns By Satarupa Chakraborty - September 21, 2015

The mobile vans were bunched together and parked on the outskirts of the various towns and at the event venue.

DMRC's rapid expansion paves the way for outdoor media

In Viewpoints By M4G Bureau - September 01, 2015

DMRC is all geared up to venture further parts of Delhi/NCR through its networks, thus engaging even larger number of target audience for outdoor media.

JCDecaux Launches The Salford Arch and its New Nationwide Network - The Gateways

In Digital OOH By VJ Media Bureau - August 31, 2015

One of JCDecaux's largest roadside digital screens with on average 1.2 million impacts every week (DFT), this double-sided landmark location will be launched by FIAT, Sky, Samsung, JD Sports and Orangina.

OMD revs up Renault's image in the outdoors

In Campaigns By Satarupa Chakraborty - August 26, 2015

The strategic choice of engaging with the'Delhi metro' platform is to"remind & display entire range” of Renault India cars available to the target audience who\'s on the move in Delhi NCR.

HT creates looming presence for GIFA in the outdoors

In OOH News By Nabamita Chatterjee - August 24, 2015

The Social Street designed a 3D football stadium in mid-air and footballing action in relief, which left no one in doubt of the size of the event.

OOH Advertising revenue in US goes up by 3.8% in Q2 2015

In OOH News By VJ Media Bureau - August 20, 2015

According to Outdoor Advertising Association of America (OAAA), OOH continues to see significant growth compared to other media.