Results For "Data"
261 News Found
TAPTAP Digital teams with Broadsign to extend programmatic omnichannel offering to DOOH
In Digital OOH By Rajiv Raghunath - October 14, 2020
Sonata’s geospatial intelligence combined with Broadsign Reach’s rich set of (APIs offers a more diverse publisher set, detailed screen insights, faster creative upload speeds
Dentsu International promotes Gautam Mehra to Chief Data & Product Officer - APAC
In OOH News By M4G Bureau - October 05, 2020
Gautam started his career 20 years ago with his entrepreneurial venture and took the role of Chief Data Officer for South Asia and has driven the groups data narrative in the sub-region in 2016
Road traffic is close to its peak across India: Laqshya Media Group report
In Research By M4G Bureau - September 22, 2020
The report presents detailed data on traffic travel times and people count
Nielsen launches a campaign outcomes measurement tool
In OOH News By M4G Bureau - September 18, 2020
Advertisers, agencies and publishers to leverage insights from world leading, outcome measurement dataset to make data-driven decisions, optimize budgets and predict sales RoI
Business travellers lead airport passenger traffic recovery
In Research By Rajiv Raghunath - September 11, 2020
A Moving Audiences Data (MAD) analysis conducted in conjunction with Media4Growth highlights the audience reach patterns at Indira Gandhi International Airport, Delhi; Chhatrapati Shivaji International Airport, Mumbai; Kempegowda International Airport, Bengaluru; and Sardar Vallabhbhai International Airport, Ahmedabad in the months of July and August 2020
Datapath introduces IQS4- a new 4-way splitter engineered for video walls
In OOH Solutions By M4G Bureau - September 04, 2020
The new technology is a cost-effective solution for powering video walls of up to 96 screens
‘We use various tools for location mapping, media selection, creative visualisation’
In Viewpoints By Bhawana Anand - August 31, 2020
Jayesh Yagnik, CEO, MOMS Outdoor Media Solutions refers to in-house planning tools such as, Madison Vicinity, Madison Vu-On-Street, Madison Traffic, Madison Maximiser and Madison Viewpoint
AirAsia India announces its new route through OOH campaign
In Campaigns By M4G Bureau - August 26, 2020
The campaign has been designed with Posterscope’s proprietary tool, OOHZone based on target audience demographics and traffic data
Clear Channel launches proprietary mobile-data platform for OOH planning
In OOH News By M4G Bureau - August 14, 2020
The new platform is for brands navigating the evolving post-Covid-19 world through providing the information needed to better understand target audiences
Wrapify launches boost platform for Transit Media Providers & Operators
In OOH News By M4G Bureau - August 11, 2020
Boost brings attribution reporting, data visualization and multi-channel retargeting capabilities to transit outdoor advertising