Results For "Data"
261 News Found
MAD data analysis cites audience build-up in Mumbai, Delhi, Goa markets
In Research By Rajiv Raghunath - August 04, 2020
Moving Walls, powered by its patented audience movement analysis approach - Moving Audiences Decisions (MAD) data analysis, based on multiple data-sets captured from 102 locations around grocery outlets in the three cities, underscores the nature of audience movement in the face of the Covid-19 situation. Moving Walls has exclusively collaborated with Media4Growth to provide an up-close view of OOH audience metrics in Indian cities
Eyetalk Media Ventures launches data driven audience measurement 'PEOPLE'
In Digital OOH By M4G Bureau - July 14, 2020
The data collected from multiple sources like Mobile, RFID, POS, IoT driven devices is being integrated into the proprietary automated dashboard that provides granular insights at the hyper-local level
‘Skillful tools, reliable data & traffic movement info are essential to gain clients’ trust back on OOH medium’
In Viewpoints By Bhawana Anand - July 01, 2020
Dipankar Sanyal, CEO, Platinum Outdoors, shares that the firsthand experience of rolling out multicity campaigns in the pandemic scenario
India sees increased mobility under Unlock Phase 1, says Google report
In Research By Bhawana Anand - July 01, 2020
The data says that a rise in movement trends has been tracked in the areas such as retail and recreation, groceries and pharmacies, parks, transit stations, workplaces, and residential
CEN Media Group embraces Ultraleap touchless solutions for DOOH cinema network
In Digital OOH By Rajiv Raghunath - June 18, 2020
As cinemas reopen and respond to life post-COVID-19, the touchless technology will allow brands to continue to engage with consumers in a safe and responsible way
How India travelled during lockdown?
In Research By M4G Bureau - June 10, 2020
Google’s data on public movement shows the fluctuating footfall at different touchpoints amid the COVID19 of various states
Moving Walls in pact with global mobile location data player Quadrant
In Digital OOH By M4G Bureau - June 08, 2020
The partnership will allow Moving Walls to tap into Quadrant’s globally compliant location data across multiple markets
Lemma launches “Falcon”, AI Enabled Planning Tool for DOOH
In Digital OOH By M4G Bureau - June 01, 2020
The tool binds diverse data sets to fashion bespoke media plans basis machine learning algorithms
JustOutdoor unveils Smart Tech Solutions for OOH Media-Owners
In OOH News By M4G Bureau - May 28, 2020
The platform aims to provide data-driven solutions to optimize efficacy for OOH campaigns
S Korea’s SpaceAdd DOOH screens to be available on TPS Engage platform
In Digital OOH By Rajiv Raghunath - May 20, 2020
SpaceAdd clients will be able plan and run contextual creatives based on rule sets such as demographical data, weather, time of day, pollution, online analytics, sales, etc.