Budweiser creates innovative OOH presence across top metros

In OOH News By Nabamita Chatterjee - August 19, 2014

Clear Channel Mudra, a unit of DDB MudraMax, executed the innovative outdoor campaign for the launch of the Golden Amber Lager Beer

DDB Mudra Group reconstitutes Executive Board

In OOH News By VJ Media Bureau - July 28, 2014

DDB Mudra Group has announced the re-constitution of its executive board and the creation of the group creative council and the strategic planning council

LIC opens OOH advertising bid

In OOH News By VJ Media Bureau - April 16, 2014

The brand ropes in five OOH agencies to handle their Outdoor duties state-wise .

Tupperware taps officer goers

In OOH News By Bhawana Anand - February 05, 2014

Tupperware targets working audience for their new product and engages with various on-ground activities.    

Cartoon Network's super fun event with Super Toons

In Campaigns By Bhawana Anand - January 22, 2014

with an aim to create a personal connect with kids, the channel organized"Toon Cricket”, their on-ground property, in a larger-than-life manner.

'We resolve to"¦' OOH industry's Agenda - 2014

In OOH News By VJ Media Bureau - January 13, 2014

As the New Year unfolds industry players and specialist agencies that Outdoor Asia spoke to list down their plans for the year-- in short their resolutions for the year2014….Read on…

Activation versus OOH: Engagement is the winner

In Viewpoints By M4G Bureau - December 12, 2013

Mandeep Malhotra, President, DDB MudraMax - Outdoor, Retail and Experiential -- on why OOH will lose out to Activation, unless it gears up as an industry to deliver an experiential impact.

Aircel - Perfect Goal

In Gallery By - December 10, 2013

OOH agency DDB MudraMax designed a flash mob activity for their client Aircel showcasing a group of boys playing live football in Express Avenue Mall, Chennai to promote the limitless pocket gaming card.

Aircel - Knocked out

In Gallery By - December 10, 2013

In order to target the youth audience, Aircel in association with DDB MudraMax agency organized a live boxing match in Express Avenue Mall to talk about their limitless pocket gaming card.

HT's visibility drive for Leadership Summit

In Campaigns By Bhawana Anand - December 09, 2013

Hindustan Times organized a Leadership Summit in the capital recently and the print media brand explored various OOH formats to generate buzz about the event.