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Home » OOH News » Tupperware taps officer goers

Tupperware taps officer goers

By Bhawana Anand - February 05, 2014

Tupperware targets working audience for their new product and engages with various on-ground activities.    

Food storage brand Tupperware India has introduced'Tupperware Ultimo Steam it' as a health-friendly product for all steaming solutions. With an aim to promote it, the brand launched a Tupperware Office Campaign, specifically designed for office-goers, which was organized by DDB MudraMax. The activity was aimed at breaking the office monotony by creating interesting and informative short breaks wherein office goers were educated on Steam It and other Tupperware products along with some fun and games and in the process highlighting the opportunity for empowerment of women. The Tupperware office campaign will run across over 180 corporate offices with customized set ups in eight metros till the end of February.

DDB MudraMax team, which was behind the brand visibility and awareness, created artistic display racks to introduce the new range of offerings. Talking about this initiative, Chandan Dang, Chief Marketing Officer, Tupperware India says, "This New Year, Tupperware remains focussed on promoting healthy eating. Through products like Steam It and other products in our range, Tupperware is on a mission to educate people on the significance of eating light and healthy,  staying fit, and steamed food is definitely a route towards a healthier life. We want to inspire people to minimise methods like deep frying and adopt steaming as a regular cooking process. It not only retains the nutrition of the food but also its true flavour without having to add any outside taste makers. To top it all, it is simple and hassle-free. To educate people on this healthier option of cooking, Tupperware is conducting office campaigns to reach out to the audience that consciously strives for a healthy life.  Through this activity in corporate offices across cities we want to help people opt for the best choice.”

Mandeep Malhotra, President, OOH, Retail and Experiential, DDB MudraMax further shared his take, "Tupperware is part of most urban homes in Metros. The brand is built on engaging beyond just tangible benefits of hardware sales. To us this was an insight which leads to a great content that started conversations at social engagements.”
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