DDB Mudra Group reconstitutes Executive Board
By VJ Media Bureau - July 28, 2014
DDB Mudra Group has announced the re-constitution of its executive board and the creation of the group creative council and the strategic planning council
Given the new order of business and marketing challenges and increasing conversations and demands from a wide spectrum of clients for more collaborative and integrated solutions, the DDB Mudra Group, with its ten agencies and operating units (DDB Mudra West, DDB Mudra South and East, DDB Mudra North, DDB MudraMax OOH, DDB MudraMax Experiential, DDB MudraMax Media, TracyLocke, 22feet Tribal Worldwide, RAPP and DDB Remedy) offering a range of specialist solutions, is perhaps in a unique position to meet these demands.
Speaking about this, Kamath said, "Today we sit at the intersection of humanity, creativity, and technology. It is the age of influence and it is an exciting time with enormous potential for brands and their future. With DDB Mudra Groups legacy, there really isn't any other company in India that has the capability of delivering influential creative solutions through all marketing touch points and with the executive board we aim to deliver just that."
The creative council will consist of Aneil Deepak, Brijesh Jacob, Joint Managing Director, 22feet Tribal Worldwide, Rahul Mathew, Creative Head, DDB Mudra West, Sambit Mohanty, Creative Head, DDB Mudra North and Vipul Thakkar, Creative Head, DDB Mudra South & East.
The strategic planning council will consist of Aditya Kanthy, National Strategic Planning Head, DDB Mudra Group, Amit Kekre, National Strategic Planning Head, DDB Mudra Group, Pradeep Ramakrishnan, Head Strategy & Insights, TracyLocke India and Ramraaj Raghunathan, Business Development, 22feet Tribal Worldwide.
On the creation of the strategic planning council, Dabral said that "Our founder, the legendary Bill Bernbach, believed that creativity can never just be for creativity's sake. Powerful solutions are always based on human insights. Strategic planning has always been a core part of our product offering. Our strategic planning council brings together our planning leaders across our diverse businesses. Powerful insightful minds coming together helping our product become robust and our creative solutions deeply influential. Working towards making us the most influential communications company in India".