‘Clients need Creativity & Data together’

In OOH News By Bhawana Anand - November 08, 2019

The much-argued topic – Data & Creativity was discussed where panelists stated the importance of both in executing a well-lit plan

DAN appoints Asha Suvarna as the CFO

In OOH News By M4G Bureau - October 16, 2019

The key alteration will fill in for Anand Bhadkamkar who is now the CEO of DAN, India

Red Bull excites youth for world’s biggest breakdance competition

In Campaigns By Pray Jani - October 10, 2019

Red Bull makes a creative move to announce BC One, the biggest dance battle on OOH

Zero Degree adds new media options in its metro portfolio

In OOH News By Ria Banerjee - October 01, 2019

8 new metro stations have been awarded for the period of 5 years

Giordano Handbags signs Kiara Advani as new India’s brand ambassador

In OOH News By M4G Bureau - September 24, 2019

The fashion diva will be featured as the face of the brand in print, outdoor and digital campaigns

DAN appoints Ashish Bhasin into top APAC leadership role

In OOH News By M4G Bureau - September 06, 2019

Anand Bhadkamkar will be positioned as India’s new CEO

DPAA’s 2019 Video Everywhere Summit in New York on Oct 15

In Digital OOH By Rajiv Raghunath - September 05, 2019

Summit topics include the digitisation of out-of-home advertising, multi-screen engagement, use of location data, programmatic, among others

DAN launches DAN Vision for Creative

In OOH News By M4G Bureau - August 21, 2019

It is A sophisticated technology, endeavours to accurately present a visual heat map of effective elements of a creative and forecast the likelihood of its performance based on algorithms

Equitas Bank creates brand identity with Neon Technology

In Campaigns By M4G Bureau - August 21, 2019

Chennai-based Podhigai Ads India has executed innovation on neon technology for Equitas Small Finance Bank near Marina Beach

Brand marketer Avijit Dhar to speak @OAC 2019

In OOH News By M4G Bureau - July 23, 2019

Avijit Dhar, AVP – Marketing, Vedant Fashions will be participating in a panel discussion on the theme ‘How OOH builds unmissable brand visibility’