‘OOH business in Delhi is on the ascendancy’

In Viewpoints By M4G Bureau - April 15, 2024

Rohit Chopra, COO, Times OOH maintains that there has been a surge in business from key national agencies as well as regional ones

Coral Media celebrates the vibrant spirit of Holi with Adani Cement & Ambuja Cement

In OOH News By M4G Bureau - April 04, 2024

Coral Media successfully executed vibrant Holi events for Adani Cement and Ambuja Cement in the West, symbolising a thriving partnership and a future of collaborative success

‘OOH Audience metrics a must for data-driven decision-making’

In OOH News By Rajiv Raghunath - March 29, 2024

Highlights from a WOO Africa Forum panel discussion involving Gideon Adey, CEO, GurOoh, Trish Guilford, General Manager, OMC, Sanna Fourie, Specialist - Client Solutions, Ask Afrika, and Daniel Wong Chi Man, Global Service Line Lead Audience Measurement, IPSOS

Omnichannel retail media platform Zitcha expands into Europe with new UK office

In OOH News By M4G Bureau - March 07, 2024

Darren Jacobs and Dan Sands arrive at Zitcha as EMEA Sales Directors

Ocean Outdoor unites with climate change crusaders tackling pollution, plastic and the preservation of national parks

In Campaigns By M4G Bureau - February 27, 2024

Six causes awarded national OOH campaigns

Stepped-up tourism development & promotion potentially opening up new growth avenues for OOH

In OOH News By Neelambari Kakaraparthi - February 19, 2024

States are now incentivised to develop iconic tourist destinations and promote them globally

Adani Wilmar appoints Jignesh Shah as the Head – Media and Digital Marketing

In OOH News By M4G Bureau - February 16, 2024

Jignesh Shah will oversee the strategic promotion of oil and food portfolios under the flagship brand “Fortune” as well as other popular brands.

Ballyhoo Media partners with University of South Florida, The International SeaKeepers Society to advance climate research along Tampa Bay beaches

In Digital OOH By Rajiv Raghunath - February 12, 2024

The collaboration aims to support the Seabed 2030 Program, a global initiative dedicated to mapping the ocean floor for a sustainable future.

Mobile app CMC Invest launches multi-channel campaign in Singapore to amplify its ‘radical transparency’ assurance

In Campaigns By M4G Bureau - December 05, 2023

Alongside Grab and Media360, the launch of CMC Invest reaches consumers through OOH displays, Grab ads, social media platforms, MRT station door ads, and in-person activation gifting.

Pikasso Jordan extends its advertising concession with The Abdali District in Amman

In OOH News By Rajiv Raghunath - December 05, 2023

Pikasso Jordan will deploy a new range of digital displays that include 4 new large format LED screens, one of them at an angle, to deliver 3D anamorphic contents in addition to a network of LCD digital totems.