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Zero Degree adds new media options in its metro portfolio

By Ria Banerjee - October 01, 2019

8 new metro stations have been awarded for the period of 5 years

Zero DegreeKochi’s leading OOH firm, Zero Degree has won exclusive media rights for a new stretch of Kochi Metro Station. The new stretch includes close to 8 metro stations spread across 8 km from M.G Road to Petta via Vytilla in a recent tendering process. Awarded for 5 years by the Kochi Metro Railway authority, this media rights includes acquisition of some 1200 metro pillars, 1200 central medians, 25 back panels of size 50’x10’ and some 1200 backlit boxes of size 3’x4’ across M.G Road, South Over Bridge, South Railway station, Panampilly Nagar, Kadavanthra, Vytilla Mobility Hub.

The media acquisition is a fresh addition to their metro portfolio where the company manages sole media rights of 16 metro stations stretching 16.5 km from Aluva to Maharaja’s College.

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On this occasion, Dany Anthony, Managing Director of Zero Degree shares,” Now, we can offer lucrative media formats to the advertisers where the brand visibility becomes twice as earlier because previously we had 16 metro stations stretching 16.5 km from Aluva metro station to Maharaja’s College and currently we have added 8 more metro stations that spans across 8 km accounting the total area of 24.5 km in the traffic routes of Vytilla Mobility Hub, Vytilla, Kadavanthra, Panampilly Nagar and MG Road. Moreover, the availability of such media formats outside the metro stations ensures an excellent opportunity to the advertisers whose brand is visible in the busy routes of Vytilla, Kochi Junction Highway, Edapally, Kaloor, MG Road, Seematti Junction and other prominent locations.”

Besides this, the OOH firm has also bagged sole rights for retail space at the outside of some 15 metro stations spanning 8 km from Edapally to Petta. This is in addition to the recent acquisition of exclusive media rights of the metro stations by the firm.

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