Results For "Campaigns"
253 News Found
Stepped-up tourism development & promotion potentially opening up new growth avenues for OOH
In OOH News By Neelambari Kakaraparthi - February 19, 2024
States are now incentivised to develop iconic tourist destinations and promote them globally
Adomni, Kochava launch ‘Outside In’, bridging OOH and in-home environments
In OOH News By M4G Bureau - February 15, 2024
This innovative programme empowers advertisers running connected TV (CTV) campaigns to enhance results with new retargeting capabilities from audiences exposed to video ads in the real world
‘Micro-targeting is increasingly being seen in brand campaigns’
In OOH News By Rajiv Raghunath - January 19, 2024
Lekshumanan Annamalai, Founding Partner, Coral Media sees an uptrend in hyper-local advertising
Pioneering rural financial empowerment with purpose-driven OOH/DOOH
In Viewpoints By - January 08, 2024
Rajesh Radhakrishnan, Co-Founder & Chief Marketing Officer, Vritti Mindwave Media shares his viewpoint on how OOH and DOOH campaigns can be effectively fashioned to enhance financial inclusivity in the non-metro markets and the rural hinterland.
ideacafe brings on board Viren Yadav as Lead Integration Specialist
In OOH News By M4G Bureau - December 20, 2023
Viren brings with him 15+ years of OOH industry experience and has worked with some of the top advertising brands in planning and executing their campaigns.
Clutter-breaking OOH campaign by Vredestein
In Campaigns By M4G Bureau - December 13, 2023
Vikram Garga, Group Head, Marketing, Asia Pacific, Middle East and Africa. Apollo Tyres Ltd says, “I believe this innovative campaign with 3D creatives would appeal to the premium customers in Mumbai. We have already identified similar locations in other metropolitan cities, with high consumer base for Vredestein tyres, to roll out striking campaigns.”
‘Brands are keen on futuristic technologies’
In Viewpoints By M4G Bureau - November 27, 2023
Karan Bhardwaj, CEO, experiential etc states that creativity powered by cutting edge technologies can elevate brand experience for customers, in this conversation that is part of the ‘Insights @ Digital X’ series presented by DDX Asia.
ideacafe appoints seasoned OOH professional Raza Syed as Sr. VP
In OOH News By M4G Bureau - October 30, 2023
In his illustrious career, Raza has worked on award-winning campaigns for diverse brands like One Plus, Dyson, L’Oréal, Ikea, Cred, South African Tourism, Colgate, Etihad, IDBI Bank, World Gold Council, Renault Datsun, Swiggy, JK Tyres, and others.
QMS launches DOOH post-campaign analysis tool Performance+
In Digital OOH By M4G Bureau - August 28, 2023
The new product has been developed to further enhance audience accountability and transparency in the execution of client DOOH campaigns
Creativity is what does creativity does - magic
In OOH News By N Jayalakshmi - August 04, 2023
Drawing on iconic, awe-inspiring campaigns, Liam Rushforth, Co-Founder and CEO of UK-based Flux Outdoor, took the audience through the dynamics of creative DOOH in his talk ‘Unlocking the Creative Potential of DOOH’ at the Outdoor Advertising Convention 2023.