The partnership enables media owners to access real-time, campaign-level audience and impression data directly within the DoohClick platform—enhancing transparency, performance tracking, and data-led planning across OOH...
Vitesh Sharma, Country Head of Signage and Textile Printing Business at HP India, emphasizes the importance of sustainability in out-of-home (OOH) advertising.
After their recent success with the witty Prime Video OOH Campaign, Anuya Jakatdar, Co-Founder and Chief Creative Officer and Swati Dua, Co-Founder and Chief Operating Officer...
Drops in the Ocean initiative offers charities access to premium digital advertising to amplify campaigns tackling climate and sustainability challenges.
Through its collaboration with Vistar Media and Publicis, Haleon will deliver personalised, data-driven out-of-home advertising across key international markets.
Creative is critical, the next most element in a campaign to sheer brand size
Matthew Dearden, CEO, Alight Media, the UK shares his perspectives on DOOH, programmatic and retail DOOH in an interview with Rajiv Raghunath.
“The Gujarat OOH industry is doing extremely well," affirms Abhijit Sengupta, CEO of OAP Mediatech, while adding that the ad regulatory environment needs to be more...
“We’re constantly pushing our brand and technology forward,†says Michael Provenzano, CEO, Vistar
Lekshumanan Annamalai, Founding Partner, Coral Media sees an uptrend in hyper-local advertising
