Creative is critical, the next most element in a campaign to sheer brand size
Matthew Dearden, CEO, Alight Media, the UK shares his perspectives on DOOH, programmatic and retail DOOH in an interview with Rajiv Raghunath.
“The Gujarat OOH industry is doing extremely well," affirms Abhijit Sengupta, CEO of OAP Mediatech, while adding that the ad regulatory environment needs to be more...
“We’re constantly pushing our brand and technology forward,†says Michael Provenzano, CEO, Vistar
Lekshumanan Annamalai, Founding Partner, Coral Media sees an uptrend in hyper-local advertising
M4G spoke with Adarth Technologies as they prepare to present their innovations at the upcoming OOH Expo in Delhi.
Broadsign Static Campaigns makes all inventory viewable to the entire team in real-time, and sales teams can input customer campaign criteria into the module and apply...
Worldcom OOH rolled out campaigns in 34 countries, across 189 cities in 2022, says the company.
New research demonstrates a step change in the evolution of DOOH
The 4th largest city in Maharashtra has the potential for faster OOH growth