ideacafe brings on board Viren Yadav as Lead Integration Specialist

ideacafe, founded by Nabendu Bhattacharyya, has announced the appointment of Viren Yadav as Lead Integration Specialist. Viren, who holds an MBA degree, brings with him over 15 years of experience in the industry, having made significant contributions in organisations such as Lakshya Media Group, JC Decaux India, and Chitra Advertising.

On Viren’s appointment, Nabendu said, “Viren is passionate about the medium and has a natural flair for building new relationships. His high energy levels are infectious and matches the pace of ideacafe. We are excited to have Viren on board and believe his extensive background and zeal will significantly contribute to our ongoing success and growth.”

On the opportunity of working with ideacafe, Viren said “ I am looking forward to growing the expanse of my knowledge level from the veterans of the industry who have come together to build ideacafe. I feel ideacafe’s offerings are a class apart in the new age DOOH/pDOOH & experiential space. Looking forward to contributing to growth in the organisation.”

Viren’s last assignment was as AGM- Business Development & Client Servicing at Laqshya Media Group, pioneering new business initiates. He has worked closely with brands like Zoom Car, Rapido , Volvo, VIVO Smartphone, Somany, Curefit, Adani Wilmar, Omega Watches, Cars24, Zomato, OYO Room, Ridlr , Urban Ladder, Paytm ,Volvo Eicher, Gionee Smartphone, Max Healthcare, Ultratech Cement, J K Cement Ltd, Columbia Asia Hospital, Vassan Eye Care and others.