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Home » OOH News » Adomni, Kochava launch ‘Outside In’, bridging OOH and in-home environments

Adomni, Kochava launch ‘Outside In’, bridging OOH and in-home environments

By M4G Bureau - February 15, 2024

This innovative programme empowers advertisers running connected TV (CTV) campaigns to enhance results with new retargeting capabilities from audiences exposed to video ads in the real world

Jonathan Gudai, CEO, Adomni and Charles Manning, Founder and CEO, Kochava, unveil new solution for CTV to drive incrementality. "Outside In" programme unlocks new retargeting and measurement capabilities. (Photo: Business Wire)

Adomni, a leading global platform to plan, buy, and measure programmatic DOOH advertising, and Kochava, a real-time data solutions company for omni-channel attribution and measurement have announced a ground-breaking new partnership: Outside In by Adomni. This innovative programme empowers advertisers running connected TV (CTV) campaigns to enhance results with new retargeting capabilities from audiences exposed to video ads in the real world.

Outside In bridges the OOH and in-home environments to enable impactful omnichannel brand stories and richer consumer engagement. Advertisers leverage Adomni's network of connected screens to capture attention outside the home. Kochava, through its industry-leading audience technology, facilitates the retargeting of consumers exposed to Adomni’s ooh ads by serving them personalised creatives on connected TVs. Marketers can access unified reporting of the incremental lift that Outside In provides for their omnichannel campaign.

"This partnership represents a monumental leap forward in cross-channel advertising," said Charles Manning, Founder and CEO, Kochava. "By bridging the gap between DOOH and CTV, Adomni Outside In delivers an unparalleled ability to reach consumers at key moments across their journeys, driving deeper brand connection and measurable results. We are thrilled to be selected as the partner for Adomni, providing measurement and attribution across all of their omni-channel campaigns."

Key benefits of Adomni Outside In for digital marketers include:

  • Amplified Reach and Frequency: Capture attention on-the-go with real-world screens, then reinforce messaging on CTV for maximum impact.
  • Streamlined Shopping Experience: Seamlessly guide consumers through their path-to-purchase journey from outdoor ad view to eventual in-home conversion with consistent messaging.
  • Enhanced Targeting and Personalization: Leverage Kochava's robust audience data to re-target audiences exposed to real-world ads with relevant CTV ads.
  • Unified Measurement and Attribution: Gain holistic insights into campaign performance across both DOOH and CTV channels with Kochava's comprehensive measurement suite.
  • Optimized ROI: Drive tangible campaign outcomes and maximize return on investment with data-driven insights.

“We are thrilled to partner with Kochava, which, through partnerships, facilitates the delivery of ads on both out-of-home and connected TVs,” said Jonathan Gudai, CEO, Adomni. “Outside In gives advertisers the ability to sequentially target and analyse consumer behaviour from the moment they first see a video ad out-of-home all the way through to the conversions generated inside the home.”

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