Pidilite promotes its products in the rural markets

In OOH News By Bhawana Anand - January 29, 2015

The rural activation campaign called The AudioWala Bus Station was executed by Vritti I Media in three rural cities of Maharashtra for seven days.

Wildcraft ropes in Milestone Brandcom to handle OOH media mandate

In Campaigns By Bhawana Anand - January 14, 2015

Milestone also planned and executed Wildcraft's very first OOH campaign aptly titled'Come Alive', which showcases a selection of their gear against beautiful outdoor landscapes.

Times OOH gives HUL's'Brown & Polson' pride of place on Mumbai Metro digital screens

In OOH News By Bhawana Anand - January 13, 2015

The campaign covers 99 networked 55” HD screens. This is the first synchronised digital network executed on any Indian Metro line.

Hyatt reinforces brand identity through outdoor

In Campaigns By Bhawana Anand - January 13, 2015

Executed by Glo OOH Media, a part of Lodestar, the campaign used conventional, digital and on-ground modes to target travelers on larger scale.

Fastrack goes bold with'Sorry for what?' campaign

In Campaigns By Jubilee Cardozo - January 08, 2015

After creating a furor in the market with its bold outdoor campaigns like \'Just Be\', \'Dump Them','Move On\', \'Livein\', \'Keep Trippin\', \'Closet\' and \'Mature is In\', Fastrack has launched yet another captivating OOH campaign - 'sorry for what'.

Urzza makes an energetic presence on Kolkata's OOH landscape

In Campaigns By Nabamita Chatterjee - January 07, 2015

Enkon executed the campaign, covering key locations like Salt Lake Karunamayee, Chingrihata, Shyambazar, Aliopre, Sector V Technopolis, Hazra, Golpark, Esplanade, South City, Ultadanga, Park Circus

Times OOH brands Yamuna Expressway for Infinity Group

In Campaigns By Bhawana Anand - January 06, 2015

To promote its new heritage project'Krishna Bhumi', Infiniti Group used the Yamuna Expressway for the 180 days campaign, where the high penetration displays garnered the attention maximum audiences.

Monte Carlo dominates market though outdoor

In Campaigns By Bhawana Anand - January 06, 2015

With an aim to create high-decibel campaign, impactful sites on arterial routes, inside corporate houses and airports/aircrafts were utilized. Adding to this, the brand's campaign also made its presence at IT hubs across the region to reach out to the youth from SEC A & B cities.

Vodafone goes innovative for 3G roaming services in Odisha

In Campaigns By Nabamita Chatterjee - January 02, 2015

The campaign highlighted the launch of Vodafone 3G roaming service in Odisha circle through 40 different innovative outdoor installations across nine locations in the state.

Hike takes the OOH route to promote'freedom of expression'

In Campaigns By Nabamita Chatterjee - December 31, 2014

The brand rolled out one of the largest mass-customised outdoor campaigns in terms of geographical location and through context aware messaging. More than 20 copywriters and 500 men spent hours on the creative, to make it live around 300 sites across 30 cities of India.