Chitra OOH takes up ‘Powered By’ sponsorship of Gujarat Talks OOH conference coming up in Ahmedabad on Apr 23

In OOH News By M4G Bureau - April 08, 2024

Gujarat Talks OOH conference will draw the attention of brands and buyers operating at the national level to the out of home (OOH) advertising opportunities at the state level, and help build a collaborative approach among the media owners operating within the state or region

Plan B Media ties up with Vistar Media for pDOOH solutions in Thailand and Singapore

In OOH News By M4G Bureau - April 05, 2024

Palin Lojanagosin, CEO of Plan B Media PCL, says, “By integrating Vistar Media into our extensive large format and retail digital screen networks, we're empowering brands with unparalleled flexibility and the ability to enhance the effectiveness of omnichannel marketing strategies.”

Election campaign spends set to buoy OOH business

In OOH News By Sakshi Sanghavi - March 27, 2024

BJP appoints Madison Media for media buying ahead of elections, Congress opts for IPG Mediabrands

Accent on creativity, collective efforts, fair pricing will augment Africa’s OOH growth prospects: Greg Benatar

In OOH News By Rajiv Raghunath - March 15, 2024

Greg Benatar, Joint Managing Director & Group Sales Director, Alliance Media also underlines the need for brands and buyers to recognise the sheer diversity of African markets

Azazul Haque, CCO, Media.Monks to Co-Chair OAA 2024 Jury

In OOH News By M4G Bureau - March 15, 2024

In a remarkably distinguished career, Azazul has worked with the top advertising agencies and brands that include Lintas Group, Bates, Publicis, Lowe, Mudra, McCann, Contract, Nescafe, Coke, Nestle Maggi, Domino’s Pizza, Dabur, Maruti Suzuki, Havells, ICICI Bank, Bajaj Auto, Star Plus, Milton, MP Tourism and Rajasthan Tourism.

Measure what matters, Ocean Group CEO Tim Bleakley tells the OOH industry

In OOH News By Rajiv Raghunath - March 14, 2024

Addressing the WOO Africa Forum, Tim points out that turning of DOOH into an accessible, entertainment channel with experiences that can be shared beyond the physical realm is attracting top brands to locations they may not have previously considered.

LIVE BOARD puts taxi media in cruise mode in partnership with News Technology Co.

In Digital OOH By Rajiv Raghunath - February 22, 2024

LIVE BOARD and News Technology Co. transform Tokyo's taxis into dynamic ad canvases, connecting brands with 7.7 million passengers a month.

Adani Wilmar appoints Jignesh Shah as the Head – Media and Digital Marketing

In OOH News By M4G Bureau - February 16, 2024

Jignesh Shah will oversee the strategic promotion of oil and food portfolios under the flagship brand “Fortune” as well as other popular brands.

JCDecaux launches global airport pDOOH offering

In Digital OOH By M4G Bureau - February 14, 2024

The programmatic offer provides brands and agencies access to more than 70 million monthly passengers and over 2 billion impressions across a network of over 3,000 screens operated by JCDecaux in major airports worldwide

Narayana Health CMO Ashish Bajaj speaks on how healthcare brands can effectively leverage OOH for strengthening customer loyalty

In OOH News By Amrit Mishra - February 05, 2024

Ashish sheds light on the crucial significance of storytelling and collaboration in OOH advertising, providing valuable perspectives for healthcare marketers navigating the ever-changing terrain.