Adani Wilmar appoints Jignesh Shah as the Head – Media and Digital Marketing

Adani Wilmar, one of the largest Food and FMCG companies in India, has announced the appointment of Jignesh Shah as its new Head – Media and Digital Marketing. With a career spanning over 20 years, including a decade-long tenure at Adani Wilmar, Jignesh brings a wealth of experience and expertise to his new role.

As the newly appointed Head of Media and Digital Marketing, his responsibilities will encompass strategic promotion at the overall level, including Oil & Food portfolios of the company’s flagship brand,  “Fortune” as well as other popular brands. Furthermore, he will uphold his existing responsibilities as Business Head – Foods Consumer Pack, overseeing categories such as Soya Nuggets, Sugar, Pulses, and Poha with unwavering commitment and excellence.

In his capacity as Brand Custodian for Fortune, Jignesh will ensure its relevance and resonance in the dynamic FMCG landscape, leveraging his extensive marketing prowess and strategic insight.

A graduate with an MBA in marketing, Jignesh embarked on his marketing journey with Vadilal, where he served as a Product & Brand Manager. He further honed his skills at Alembic Glass Industries Ltd. and Wagh Bakri, showcasing his prowess in brand management and strategic marketing.

 In 2014, Jignesh joined Adani Wilmar as an Associate Manager, marking the beginning of a remarkable journey within the organisation. Over the years, he played a pivotal role in shaping the company's food portfolio, particularly under the flagship brand Fortune. His strategic acumen and innovative marketing initiatives were instrumental in the successful launch and growth of various product categories, including soya nuggets, besan, sugar, poha, pulses, sattu and the introduction of rawa, suji and maida.