Plan B Media ties up with Vistar Media for pDOOH solutions in Thailand and Singapore

Plan B Media, a leading out-of-home (OOH) media service provider in Thailand and other markets in the south-east Asian region, has tied up with Vistar Media, the leading to bring seamless programmatic solutions to the digital out-of-home (DOOH) advertising landscape in Thailand and Singapore.

On this development, Franck Vidal, Vistar Media’s Director of Southeast Asia Sales and Partnerships, has said: “We are very excited to be working with Plan B Media in Thailand and Singapore. This partnership signifies an important milestone in Vistar’s development in both markets  and for the pDOOH industry. As Vistar continues to grow across Southeast Asia, we are looking forward to seeing the impact of this partnership on delivering exceptional DOOH campaigns for advertisers.”

Vistar’s robust network of agency and demand-side platform (DSP) partners from all over the region, and world, will now have seamless access to over 500 premium screens in 7-Eleven convenience stores across Bangkok, as well as dozens of DOOH billboards. Initially starting with convenience stores and billboards, this partnership has plans to expand into other venue types.

Palin Lojanagosin, CEO of Plan B Media PCL, commented: “By integrating Vistar Media into our extensive large format and retail digital screen networks, we’re empowering brands with unparalleled flexibility and the ability to enhance the effectiveness of omnichannel marketing strategies. This innovative approach is transforming the way brands engage with their audiences across multiple touchpoints, both online and offline.”

By synchronising DOOH advertising with other digital channels such as mobile, connected TV, social media, and online display, brands can create a cohesive experience that resonates with consumers at every stage of their journey.