It's an Emami mela out there!

In Campaigns By Bhawana Anand - December 10, 2013

The brand organizes a pan-India urban and rural activation campaign to tap the audience for products like Boroplus, Navratna Oil and Vasocare.

'Cost per reach analysis key for OOH spends'

In Viewpoints By M4G Bureau - December 10, 2013

Sujay Kutty - Executive Vice President & Business Head, Zee Bangla, tells Outdoor Asia what can drive the brand's OOH spends in West Bengal, while sharing his OOH experience in the state.

HT's visibility drive for Leadership Summit

In Campaigns By Bhawana Anand - December 09, 2013

Hindustan Times organized a Leadership Summit in the capital recently and the print media brand explored various OOH formats to generate buzz about the event.

Good Knight goes on a rural drive

In OOH News By VJ Media Bureau - December 06, 2013

Godrej has gone on a major promotional drive for its brand Good Knight's low smoke coil in the rural markets of Maharashtra.

'OOH should be innovative, engaging and participative'

In Viewpoints By M4G Bureau - December 06, 2013

Till the time the audience does not connect with the brand, they will never be able to understand its potential, says Jimmy Tangree, Station Head, Red FM as he shares the brand's OOH experience in West Bengal with Outdoor Asia.

'Digital and innovations key to higher OOH spends'

In Viewpoints By M4G Bureau - December 05, 2013

Anand Sahai, Business Head - Vodafone Bengal, tells Outdoor Asia how OOH works for the brand in West Bengal and what are still needed in order for the OOH spends to go up in the state.

'Judicious mix of formats leads to better output'

In Viewpoints By M4G Bureau - December 05, 2013

Taking a mix of small formats for frequency and large sites for impact and having a judicious mix leads to better output, rather than just sticking to a particular format, says Ritesh Ghosal, Head- Brand Marketing -Tata Teleservices Limited in a chat with Outdoor Asia on how the brand approaches OOH in the state of West Bengal.

'Research and technology will take the medium ahead'

In Viewpoints By M4G Bureau - December 03, 2013

In a chat with Outdoor Asia, Arpita Menon, Executive VP and Head Media Planning & Buying - Star TV, shares the brand's approach to Out of Home advertising and the challenges therein. Read on…

Medimix makes them go'Mirror, mirror"¦'

In OOH News By Bhawana Anand - December 02, 2013

Medimix, an Ayurvedic Face Wash product from Cholayil, has developed an innovative mirror advertisement at the New Delhi Metro Rail. The brand's women centric campaign was developed with the support of Prime Market Reach, the OOH agency and EG Communication, a media owning firm.

Axis banks on OOH

In Campaigns By MunmunSaha - December 02, 2013

Axis Bank with joint collaboration with Milestone Brandcom has come up with two campaigns to promote their range of Credit Cards and their new mobile applications.