Radikal Foods kicks off on ground activity in 9 cities

In OOH News By VJ Media Bureau - January 09, 2014

The brand engages audience in an on-ground activity to create buzz about their Rice to Riches- Season 2 campaign.

HDFC Life taps parents with celebratory activation

In OOH News By VJ Media Bureau - January 07, 2014

The brand organized a birthday-like carnival for parents and children across malls to drive home the message of planning for a safe future.

Quikr builds a brand narrative on OOH

In Campaigns By Bhawana Anand - January 04, 2014

Quikr, the online classified portal that has made a significant presence in the e-commerce space, has now optimized the OOH medium to further create a splash. The high-decibel campaign was noticeable on close to 250 Locations, with 300+ media units. The OOH duties of the campaign were handled by Havas Media.

Woodland on the OOH turf

In Viewpoints By M4G Bureau - January 04, 2014

Being an outdoor category brand, Woodland believes that the OOH medium has a lot of significance in their media plan. Harkirat Singh, MD, Woodland in a chat with Outdoor Asia, talks about the brand's beliefs, challenges and future plans with regard to the OOH medium.

HP licenses large format portfolio to Brand Management Group

In OOH News By VJ Media Bureau - January 03, 2014

BMG will deliver high-quality, HP-branded large-format media portfolio to customers.

Tata Docomo hits a new note with"Open Up”

In OOH News By Nabamita Chatterjee - December 27, 2013

Human participation at outdoor has helped the brand in creating a much higher recall and building greater impact

Unibic counts on the drool factor

In Campaigns By MunmunSaha - December 26, 2013

The brand has come with out a new OOH campaign in Mumbai to offer a delicious feel of the product and trigger purchase.

Woodland's high tech tale on OOH

In OOH News By VJ Media Bureau - December 24, 2013

The brand utilizes the 137ft (w) X32 ft (h) site to make noise about their new ResQ product range.

Dettol's new awareness partner: Dabbawalas!

In OOH News By VJ Media Bureau - December 19, 2013

The brand ties up with Mumbai's Dabbawalas to reach out to 10,000 households with product samples planted in lunchboxes and combined it with an awareness information drive.

Vijaya Advertising acquires rights for Bangalore Metro lines

In OOH News By VJ Media Bureau - December 18, 2013

The agency acquired sole rights for branding on the pillars and overhead panels (gantries) on the route 3 & 3a green line of the Bengaluru Namma Metro for a period of four years