'Standard formats must be supported by innovations'

In Viewpoints By M4G Bureau - January 17, 2014

Mahesh Israni, Chief Marketing Officer, Gowardhan, shares with Outdoor Asia on how OOH figures in the brand's whole marketing plan.

'OOH offers longer brand recall'

In Viewpoints By M4G Bureau - January 17, 2014

Sanjiv Razdan, G.M. Sales., Soya Ruchi, on why the OOH medium is so important for the FMCG brand, and more…

'Sites marking by authorities will help'

In Viewpoints By M4G Bureau - January 17, 2014

Suraj Katoch, Senior Manger- Marketing- Radikal Overseas, tells Outdoor Asia why the brand decided to allot focused budgets for the OOH medium.

'Need specialist agencies with a pan India presence'

In Viewpoints By M4G Bureau - January 15, 2014

Rajiv Dubey, Head- Adbur, Dabur's in-house Media Buying Agency, shares with Outdoor Asia how the FMCG brand defines innovation in the context of OOH and more…

'OOH impacts perception'

In Viewpoints By M4G Bureau - January 15, 2014

Parag Desai, Executive Director- Wagh Bakri Tea Group, tells Outdoor Asia how an effective OOH campaign helps enhance the brand value in the minds of the consumers.

'We resolve to"¦' OOH industry's Agenda - 2014

In OOH News By VJ Media Bureau - January 13, 2014

As the New Year unfolds industry players and specialist agencies that Outdoor Asia spoke to list down their plans for the year-- in short their resolutions for the year2014….Read on…

Baggit goes bold on OOH

In OOH News By Bhawana Anand - January 13, 2014

The campaign kicked off in association with Laqshya Solutions communicates about their brand proposition and new range of collection.

'OOH is a strong reminder medium'

In Viewpoints By M4G Bureau - January 13, 2014

Anuradha Narasimhan, Director -- Marketing, Britannia Industries Ltd, tells Outdoor Asia how the OOH medium helps the FMCG brand in connecting with its TG.

'Media owners should also propose innovations'

In Viewpoints By M4G Bureau - January 13, 2014

Pravin Kulkarni, General Manager(Marketing) -- Parle Products, talks about what role out of home advertising plays in the brand's overall marketing plans and the challenges therein, as Outdoor Asia speaks to many FMCG brands on their approach to OOH.

'Transparency, accountability & measurability key factors'

In Viewpoints By M4G Bureau - January 13, 2014

For any FMCG brand, the approach to OOH campaigns is a function of the brand objectives, says Aditya Save, Head - Digital Marketing & Media, India & Global Centre of Excellence - Marico. Read on...