Unboxing OOH: Data, metrics & personalization are key

In OOH News By M4G Bureau - July 26, 2024

The inaugural session of the 18th edition of Out of Home Advertising Convention (OAC) 2024 that was inaugurated in Bangalore today, had a fireside chat between Kedar Ravangave, Strategic Marketer (CPG, Ecommerce and Fintech) and Rajiv Raghunath, Managing Editor, Outdoor Asia & Media4Growth discussing the theme ‘Unboxing OOH for great brand outcomes’.

Paris 2024: Brand partners bring spirit of the Olympics to official Team GB fan zones

In Digital OOH By M4G Bureau - July 25, 2024

DOOH highlights will be shown in 13 cities

DND Flyway: The Innovation Corridor

In OOH News By M4G Bureau - July 25, 2024

Times OOH maintains that with over 100,000 vehicles daily, the DND Flyway offers an 3,00,000+ impressions per day, ensuring visibility and reach for brands.

IOAA’s OOH Pinnacle Awards set to debut, to laud media owners’ contribution

In OOH News By M4G Bureau - July 24, 2024

The Indian Outdoor Advertising Association’s OOH Pinnacle Awards, an initiative to recognize and applaud the role of OOH media owners in taking the medium forward, will debut on Day 1 of the OOH Advertising Convention (OAC) 2024 to be held on July 26 and 27 at Hilton Garden Inn, Embassy Manyata Business Park, Bengaluru.

Aishwarya Pratap Singh, Chief Business Officer - Yoga Bar, ITC Foods, to speak at OAC 2024

In OOH News By M4G Bureau - July 23, 2024

Aishwarya Pratap Singh, an FMCG professional with 18 years of experience across sales, marketing, consumer engagement and business building, will deliver his talk on the theme: ‘Reimagined OOH – A Bingo for Brands’ at OOH Advertising Convention 2024, which is coming up in Bengaluru on July 26-27, at the Hilton Garden Inn, Embassy Manyata Business Park, Bengaluru.

MOMS Outdoor CEO Jayesh Yagnik joins OAC panel on multi-stakeholder initiatives to step up OOH share of ad spends

In OOH News By M4G Bureau - July 22, 2024

Jayesh will participate in a panel discussion on the theme ‘How to get brands to show more love for OOH?’

Apurva Sircar, SVP & Head – Marketing, Bandhan Bank to address OAC 2024

In OOH News By M4G Bureau - July 22, 2024

Apurva Sircar will participate in a panel discussion on the theme ‘How to get brands to show more love for OOH?’

‘Advertisers and brands are poised to leverage AI, automation and programmatic technologies’

In Viewpoints By - July 18, 2024

Franck Vidal, Director, Southeast Asia Sales & Partnership, Vistar Media explains how the convergence of technology and creativity in pDOOH promises not just to elevate brand visibility but also redefine how brands interact with consumers in real-world environments

Nabendu Bhattacharyya, Founder & CEO, ideacafe to moderate brand panel discussion at OAC 2024

In OOH News By M4G Bureau - July 18, 2024

Nabendu will be chairing the discussion on ‘Is DOOH ticking all the boxes for brands?’, with panel speakers - Rahul Tandon, Business Head (Commercial & Industrial), BPCL; Ashwath Swaminathan, CMO, Swiggy; Ashish Morone, SVP & Head- Brand Marketing communications, HDFC Bank; Pramod Patil, VP & Head - Media, Kotak Mahindra Group

Ashwath Swaminathan, Chief Growth & Marketing Officer, Swiggy to address OAC 2024

In OOH News By M4G Bureau - July 16, 2024

Ashwath Swaminathan will be joining a panel discussion on the theme ‘Is DOOH ticking all the boxes for brands?’