Berger Silk adds colour to OOH

In OOH News By Nabamita Chatterjee - November 22, 2013

The brand made its presence felt at major cities like Kolkata, Durgapur, Asansol, Patna, Indore, Jabalpur, Lucknow, Satna, Bhubaneshwar, Cuttack, Guwahati, Ahmedabad, Surat and many more.

Racold promotes hot water bath on OOH

In OOH News By VJ Media Bureau - November 21, 2013

Water heater Brand Racold Thermo along with agency OAP highlight the benefits of hot water bath innovatively on the outdoor media.

Meru Cabs to offer new branding possibilities

In OOH News By VJ Media Bureau - November 21, 2013

The fleet taxi operator plans to provide new advertising platforms to brands that go beyond body wraps.

UP talks OOH, in depth and in style

In OOH News By VJ Media Bureau - November 18, 2013

Organized by VJ Media Works, the event brought all the important stake holders of the OOH industry, such as Authorities, Brands, Agencies and Media Owners, on a single platform to discuss and sort out existing issues in the OOH industry in the state.

Malabar Gold enters Kolkata riding high on OOH

In OOH News By Nabamita Chatterjee - November 18, 2013

The brand did a thorough research before going for the OOH media to mark its entry in the Kolkata market.

'UP is a goldmine'

In OOH News By Bhawana Anand - November 18, 2013

Uttar Pradesh is a goldmine of a market, according to the brand Dainik Jagran. Vinod Srivastava, GM, Dainik Jagran explains why UP's OOH is important for the brand at the'UP Talks OOH' event in Lucknow.

'Agencies can facilitate collective growth'

In Viewpoints By M4G Bureau - November 18, 2013

In Tier II and tier III cities, dealing directly with brands might be the general norm among media owners. But Raj Mohanty, VP, Kinetic India highlighted the role agencies can play in the OOH industry at the'UP Talks OOH' event held in Lucknow on November 15, 2013.

Reebok's focused campaign for RealFlex

In OOH News By VJ Media Bureau - November 15, 2013

The campaign uses some innovative elements to tap the TG near the brand showrooms

UP Talks OOH: Panel discussion on"Removing clutter... who's responsibility...

In OOH News By VJ Media Bureau - November 14, 2013

While the outdoor advertising industry comes across as a great channel to reach the mass audience, it is often a cluttered and crowded space that poses a challenge for a brand to stand out and get noticed. At UP Talks OOH organised by VJ Media Works to be held on November 15th at Lucknow, the event will hold a panel discussion to address the issue of clutter in the OOH market and whose responsibility it is.

Mahakosh targets tier II, tier III cities

In OOH News By MunmunSaha - November 14, 2013

Mahakosh cooking oil brand has chosen the OOH medium to reach its TG and promote the new offer which includes a'free - lunch box and oil dispenser'.