Results For "Billboard"
303 News Found
Harpic goes outdoor to propel the hygiene drive
In Campaigns By Satarupa Chakraborty - February 27, 2017
The media plan and creatives for this campaign were planned by Laqshya Group, highlighting the differentiators of Harpic Red and Blue offerings. A mix of billboards, bus shelters, pole kiosks and unipoles were used in tandem with the Area Prioritizer software to build the most impactful visibility for the campaign.
DDB MudraMax, Star Plus promote'Dil Hai Hindustani' in most innovative ways
In Campaigns By Nabamita Chatterjee - January 25, 2017
To create awareness about Star Plus's ongoing reality show'Dil Hai Hindustani' and to create a buzz about its unique format, Star Plus and DDB MudraMax created three exclusive concepts for'on ground' activations - A Bollywood concert hosted at a Railway station, a live billboard concert and a bus stop that turns into a piano.
Pixel 2 Print Bangalore instals Efi-VUTEk®GS3250LXr Pro LED UV printer
In OOH News By VJ Media Bureau - January 24, 2017
The Efi-VUTEk® GS3250LXr Pro LED roll-to-roll printer meets specific requirements for the production of fleet & vehicle graphics, billboards, outdoor signage, etc., explains Arrow Digital
Digital billboard ads target wealthy drivers in UK
In Digital OOH By VJ Media Bureau - January 23, 2017
The Bermuda Tourism Authority used vehicle recognition technology in four digital billboard locations in Britain to connect with wealthy drivers. The cameras detected vehicle registration number plates and used an anonymised vehicle specification database to identify the make, model and colour of the vehicle sitting at the traffic lights.
Piccadilly Circus billboards go dark for 1st time in many years
In Digital OOH By VJ Media Bureau - January 17, 2017
The large illuminated advertising screens currently on the façade of Piccadilly Circus will be replaced by a single huge ultra-high definition curved LED display. The work is expected to be completed by autumn 2017
Tech-powered media monitoring will immensely benefit OOH industry: Indrajit Sen
In OOH News By VJ Media Bureau - December 22, 2016
With a technology-enabled monitoring mechanism, media owners would be able to store and retrieve real-time data on any media unit where the campaign is deployed. Currently, this technology is being applied on billboards.
Age UK turns to geo-targeted billboards to connect with lonely elders
In Digital OOH By VJ Media Bureau - November 29, 2016
Age UK has launched a nationwide DOOH campaign to highlight the loneliness faced by some as December rolls around
Singapore-based Moving Audiences launches platform for DOOH media buying
In Digital OOH By Nabamita Chatterjee - November 08, 2016
Moving Audiences is initially targeting OOH markets in six ASEAN countries and India; 28 media owners of over 2,000 digital billboards in six Asian countries have already agreed to trade their inventory on the Moving Audiences platform
Clear Channel's digital screen drive continues
In Digital OOH By VJ Media Bureau - October 26, 2016
The international OOH firm has reportedly decided not to continue paying the rent on 800 roadside billboards in the UK as its focus on digital investment continues to take precedence.
One giant screen to replace London's Piccadilly Circus billboards
In Digital OOH By VJ Media Bureau - October 17, 2016
Some of the world's biggest brands are expected to be vying for the chance to advertise in the single spot to a pick of the 70 million pedestrians that pass the board, with another 30 million driving past.