Vodafone conserves rainwater through billboards

In OOH News By Satarupa Chakraborty - August 10, 2016

In a unique initiative towards social responsibility, telecom major Vodafone merges the concepts of OOH advertising and rainwater harvesting.

Chennai Metro attracts more local and international brands

In OOH News By Satarupa Chakraborty - July 18, 2016

With the opportunity to run in a billboard-free city, Chennai Metro Rail attracts an interesting repertoire of local, national and international brands. The inventory is only increasing day by day.

Gionee Mobiles get charged up on billboards

In Campaigns By Satarupa Chakraborty - June 16, 2016

Use of static and moving LED lights made the latest outdoor campaign of Gionee Mobiles stand out in 40 Indian cities.

South Western Railway opens tender for various OOH formats

In OOH News By Satarupa Chakraborty - June 03, 2016

South Western Railway opens tender for a huge number of gantries, billboards and glow sign boxes in and around Bangalore.

Kinetic propagates Earth Day through the OOH way

In OOH News By Satarupa Chakraborty - April 26, 2016

Kinetic chose to switch off lights of live billboards towards protection of environment on this Earth Day.

Café Coffee Day brings winter through billboards this summer

In Campaigns By Satarupa Chakraborty - April 18, 2016

Using varied OOH formats, Café Coffee Day's recent multi-city campaign uses day-to-night innovative effect

Kinetic India executes second large multi-city campaign for Grofers

In Campaigns By Satarupa Chakraborty - April 01, 2016

Kinetic launches a consecutive large-sized campaign for Grofers using billboards, metro and corporate park media etc in Delhi, Mumbai and Bangalore.

ABID INTERIORS 2016 connects with its target group via outdoor

In OOH News By Nabamita Chatterjee - March 03, 2016

To reach maximum number of people and drive in footfalls to the event, the association has rolled out a strategic outdoor campaign in Kolkata with 40 billboards

PNB Housing goes outdoor through bird nests and 3D billboards

In Campaigns By Satarupa Chakraborty - January 21, 2016

PNB Housing Finance has launched a multi-city innovative OOH campaign using a weaverbird's nest which also doubles up as an internet router at Mumbai Airport. The campaign also used some innovative 3D installations around the country. The campaign has been conceptualised by MASH Advertising - A Percept Hakuhodo Group Company.

Kinetic paints Kochi red with Vodafone campaign

In Campaigns By Satarupa Chakraborty - January 06, 2016

Kinetic rolled out Vodafone India's outdoor campaign in Kochi to launch its 4G network. The campaign saw a mix of traditional large format billboards, BQS and iconic building wraps at eminent locations of the city.