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Kinetic propagates Earth Day through the OOH way

By Satarupa Chakraborty - April 26, 2016

Kinetic chose to switch off lights of live billboards towards protection of environment on this Earth Day.

Amongst Earths Day's several celebrations across the globe on April 22 this year, OOH agency Kinetic switched off the billboard lights and Neons from 7pm - 8pm in 8 cities which carry LIVE campaigns and saved around 22.70 Lac WATT of electricity in an hour.  Kinetic chose this unique way of paying attention towards environmental protection by joining hands with their clients and media partners to take small initiative in this direction. The brands that participated with Kinetic were Skoda, Idea, Platinum Guild, Max Retail, Wrangler, Nike to name are few.

On this occasion, Suresh Balakrishna, CEO - South Asia and Middle East commented, "Kinetic Worldwide is a corporate that is very aware of its social responsibility. Earth Day is just one such step in doing our bit for the environment and helping conserve it. We got a lot of support from our clients like Skoda, etc who have also contributed to the cause. You will see many such initiatives from Kinetic as the year rolls out.”

Adding to above, Vaishali Banerjee, Managing Director, Platinum Guild India stated,'The Earth Hour, is an effective way to spread awareness on environmental issues. Over the past few years it has become important because this gives a chance for millions of people to take a stand and actually make a difference. We have joined hands with our partners Kinetic to show our support for this cause. Through this we are ensuring that we do our bit, in reducing carbon emission and save energy. We feel this will go a long way towards making this a better planet for our future generation to come”.

 Commenting on this initiative Skoda India Brand said, "A small step towards a big cause of creating a more sustainable environment for a better future”.

Kinetic Future further pledges to take up yearly initiative of beautifying the space at Kolkata - Taratala Flyover in association with Hiland Greens and AMM. And in Delhi - Vodafone Belvedere Park Metro Station which will be enhanced with Green Initiative project by planting nursery and trees.  


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