Sustainability
Switch to sustainable, responsible printing processes: Santhosh PG
Speaking on the theme”The need for sustainable and responsible printing processes for OOH at OAC 2015, Santhosh PG, Business Development Manager, Commercial Solutions Division, 3M India Ltd, provided interesting facts about why the OOH industry should look to adopt eco-friendly practices with respect to printing.
Speaking on the theme “The need for sustainable and responsible printing processes for OOH at OAC 2015, Santhosh PG, Business Development Manager, Commercial Solutions Division, 3M India Ltd, provided interesting facts about why the OOH industry should look to adopt eco-friendly practices with respect to printing.
He revealed statistics of the quantity of flex and Solvent Inks used in printing that could be damaging to the environment including waterbodies even though some of them are reused as covering for hutments and others are converted to shopping bags by innovative retailers. But this recycling is limited to only 40%, the danger of the 60% still exists.
Hence, he advocated the use of alternative media that is environment friendly, can withstand storms and continue to look elegant without disturbing the advertising.
Daily Newsletter
Subscribe to receive the latest OOH
industry updates
Why India needs its own LED testing standards
Amul turns its billboard into a human pyramid for Janmashtami
Milky Mist swaps Gokul’s makhan for Skyr this Janmashtami
Häagen-Dazs drives its comeback line straight through Toronto
Why buyer awareness is key to unlocking higher value from LED screens
Puma becomes PVMA for PV Sindhu
HOCCO’s Aamchi campaign brings mango tree to Ahmedabad
Blinkit in association with Kinetic India goes all Bollywood
Acclaimed Actor Manoj Joshi to deliver an inspirational address at OAC 2024
Zepto’s Fast 10 Minute Delivery Saves the Day for Game Night in Ahmedabad!
‘Let’s create an empathetic space for women’
‘It won’t just be a man’s world anymore’
‘We’re actively exploring acquisitions and working to increase our inventory’
A habit of success at Prakash Arts
‘OOH is an important channel to connect with corporate audiences’
Sales Manager (Amritsar, J&K, Chandigarh, Mumbai, Vadodara, Udaipur, U.P.)
Orango has been involved in creating, building, reviving and growing brands. Orango builds powerful connections with their customers & people...
Sales Executive
Established B2B Media and Events Group VJ Media Works is looking for sales executives
Digital Marketing/Social Media Executives
Established B2B Media and Events Group VJ Media Works is looking for the following: Digital Marketing/Social Media Executives Location: Mumbai/Bangalore...
Sales Manager – AdZ (Digital Advertising)
Estontec Group’s fast-growing adtech brand AdZ is hiring a Sales Manager to drive digital media sales and client growth. This...
Onboarding Specialist
Join Estontec Group’s transit media brand BrandonWheelz as an Onboarding Specialist, managing campaign execution, vendor coordination, and media planning across...
Operation Manager
Company Description: BajuGali an Advertisement Company is a leading firm specializing in advertising and marketing services. We provide innovative solutions...
Senior Copy Editor
No of openings: 1 Experience/ qualifications: 3-4 years in any media/news publication Graduate Degree in any discipline, degree in Journalism...
Sales Specialist at BajuGali (OOH Advertising Company)
At BajuGali, we are a marketing and advertising agency that specializes in transforming creative visions into reality for brands and...
A bold, human message on AI
Executed by BambOOH for the University of East London, the campaign brings its “Don’t let AI think for you” message...
BigBasket turns sibling banter into a ‘Rickshaw Bandhan’
This Raksha Bandhan, BigBasket took the familiar sibling equation to the streets with two autos, a little banter and a...
Stella Artois answers a billboard invitation with one of its own
In Toronto, Stella Artois turned a neighbouring Häagen-Dazs billboard into the setup for a playful OOH exchange, responding to “Let’s...
New Balance & Flipkart Unique give AC Runner an arrival worth stopping for
Executed by Ginger Monkey LLP with Sakshi Advertising, the activation turned a baggage carousel into an unexpected showcase for New...
Spotify turns fan-made playlists into hyperlocal OOH
The campaign is executed across New York, Miami and LA in partnership with Uncommon Creative Studio
Royal Stag Boombox goes larger-than-life with anamorphic LED in Hyderabad
The campaign is conceptualised and executed by Coral Media
Times OOH Unveils ‘The Riviera’ in Ahmedabad
The screen is located at Sabarmati Riverfront on Ashram Road
Times OOH upgrades the Media Experience on Mumbai Metro Line 1
The move to 75-inch displays gives brand creatives significantly greater visual impact, while the enhanced brightness ensures vivid, true-to-life imagery...
Broadsign released 2026 programmatic DOOH trends report
Drawing on full-year 2025 and Q1 2026 internal transaction data, the report, surfaces useful signals about what today’s buyers value...
Samsung lights up global landmarks with Micro RGB OOH campaign
The consumer electronics giant has rolled out a large-scale global OOH campaign across some of the world's most iconic digital...
-
CampaignsAmul turns its billboard into a human pyramid for Janmashtami
-
Industry NewsIndia’s OOH market is evolving into a more technology-driven ecosystem: PwC report
-
Company NewsLaqshya Media wins exclusive advertising rights at Vizag’s new airport
-
Campaigns
Stella Artois answers a billboard invitation with one of its own