Results For "Billboard"
306 News Found
Singapore-based Moving Audiences launches platform for DOOH media buying
In Digital OOH By Nabamita Chatterjee - November 08, 2016
Moving Audiences is initially targeting OOH markets in six ASEAN countries and India; 28 media owners of over 2,000 digital billboards in six Asian countries have already agreed to trade their inventory on the Moving Audiences platform
Clear Channel's digital screen drive continues
In Digital OOH By VJ Media Bureau - October 26, 2016
The international OOH firm has reportedly decided not to continue paying the rent on 800 roadside billboards in the UK as its focus on digital investment continues to take precedence.
One giant screen to replace London's Piccadilly Circus billboards
In Digital OOH By VJ Media Bureau - October 17, 2016
Some of the world's biggest brands are expected to be vying for the chance to advertise in the single spot to a pick of the 70 million pedestrians that pass the board, with another 30 million driving past.
Imara fashions a stylish OOH presence
In Campaigns By VJ Media Bureau - October 13, 2016
MOMS used a mix of large formats like billboards and gantries and pillar media for the 10-day campaign that ran in Mumbai and Bengaluru
Amazon India promises"Big Brands, Bigger Dealsâ€
In Campaigns By Nibedita Saha - October 05, 2016
The Amazon India OOH campaign that ran in cities like Mumbai, Bengaluru, and others, was largely deployed on traditional OOH formats, but the difference had been the manner in which formats like billboards were creatively used
Cadbury Dairy Milk's digital OOH initiative goes viral on Friendship Day
In Campaigns By Nibedita Saha - September 30, 2016
Posterscope India executed the live billboard campaign for Cadbury Dairy Milk brand which became a massive viral phenomenon within an hour of the billboard going live
Himani Best Choice to create spectacle through Devi Durga's thousand hand idol
In OOH News By Nabamita Chatterjee - September 08, 2016
Massive outdoor campaigns will be undertaken through billboards, hoardings and mobile vans, bus branding, etc. throughout the state of West Bengal. The campaign will also run at metro stations in Kolkata.
Ford Mustang makes a roaring entry through OOH in India
In OOH News By Satarupa Chakraborty - August 26, 2016
Just before its launch in India, Ford Mustang engages with consumers through an innovative campaign involving motion sensing billboards displayed at Delhi and Mumbai airports.
Kinetic India drives Nicotex's quit smoking OOH campaign
In Campaigns By Nabamita Chatterjee - August 22, 2016
To enhance the communication, the brand did an LED innovation on billboard highlighting the features of the product at key congregation points.
Ola's'#Do Your Share' campaign tracks carbon emissions across Mumbai, Delhi & Bangalore
In Campaigns By Nabamita Chatterjee - August 16, 2016
The unique'Billboard' will track real time carbon emission levels saved in the city and the 15 day campaign is powered by WRI, aiming at encouraging sustainable mobility.