Brand Insights

Himani Best Choice to create spectacle through Devi Durga’s thousand hand idol

Massive outdoor campaigns will be undertaken through billboards, hoardings and mobile vans, bus branding, etc. throughout the state of West Bengal. The campaign will also run at metro stations in Kolkata.

Published

September 8, 2016

Nabamita Chatterjee

Himani Best Choice, a popular edible oil brand from the house of Emami Agrotech Limited, will launch a massive Durga puja campaign across the State promoting this years’ divine spectacle of Devi Durga idol with thousand hands at Deshapriya Park Durgotsav in South Kolkata. The campaign will leverage mediums across television, print and radio. Massive outdoor campaigns will also be undertaken through billboards, hoardings and mobile vans, bus branding, etc. throughout the State. The campaign will also run at metro stations in Kolkata. Through this association, Himani Best Choice expects to forge a stronger connect with its target group and expand its consumer base across Bengal

Speaking on the association, Debasish Bhattacharya, Vice President – Marketing, Emami Agrotech Ltd said, “Durga Puja, the biggest festival of Bengal is not complete without an elaborate gastronomical tour during those 4 days of festivities. This is the time of the year, when Bengalis despite their modern, cosmopolitan lifestyle crave for traditional Bengali cuisine that reminds them of the 1000 myriad flavours and aromas of the delectable dishes prepared by their doting mothers. The Deshapriya Park Pujo’s unique concept of a Durga idol with thousand hands thus offers a perfect platform for our popular edible oil brand ‘Himani Best Choice’ to connect better with the consumers. We are proud to be associated with Deshapriya Park Durgotsav which has established a legacy of presenting something unique every year for which puja revellers eagerly wait.”

Launched in 2014, Himani Best Choice with its range of Soya, Palm, Sunflower and Mustard Blend Oils is a known brand of edible oil produced from the house of Emami which enjoys its market presence in states of Bengal, Orissa, North East, UP, Bihar, Jharkhand, Vidarbha, Chattisgarh, Andhra Pradhesh, and parts of Karnataka. By end of this year Himani Best Choice will be launched in Punjab, Haryana, Delhi & parts of Maharashtra.