Zee Melt 2016 kicks off in Delhi

Zee Melt 2016, the two-day festival committed to galvanizing creativity of mainly advertising and communication sector kicked off in Delhi at Pullman Suites and Novotel. The first day saw a whopping number of 1300 delegates who enjoyed talk sessions, workshops and debates.
 
The event kicked-off with an extremely stimulating, Zee Mindspace session by CVL Srinivas (CEO, GroupM South Asia) who spoke about agencies of the future – a topic that he was best placed to highlight and his passion and deep insights into the industry business came through to the audience very clearly. Simultaneously, Mark Van Iterson, Global Head of Design & Concept, Heineken addressed an insightful Osmosis session highlighting the journey of the brand Heineken and the positively disruptive creativity that the brand has been an advocate of since its very beginning. He showcased various innovations, right from designing the bottles and the play with colors and elements of the brand identity. The conference had intriguing discussions on innovation advertising, present day possibilities and tomorrow’s heights by speakers such as Vanessa Clifford (Deputy Chief Executive, News Works), Andrew O’Dell (CEO & Co-Founder, Pereira & O’Dell), Parminder Singh Parry (Twitter India), CVL Srinivas (CEO, GroupM South Asia) and Dave Trott (Author & Blogger) and Raju Narisetti (News Corp).
 
Rajesh Kejriwal, Founder CEO of Kyoorius, said, “Zee Melt was and is the first large training seminar cum conference in Delhi and I am very pleased that Delhi responded so positively. The energy is great.
 
Giving the conventional a break, the Thinking Sideways sessions got the delegates’ mind’s ticking with creative and disruptive ideas. There were speakers such as Nicole Yershon (Ogilvy & Mather Group), Tom Goodwin (Havas Media), Vanessa Clifford (News Works) and Viv Craske (Live & Breathe) who talked about surviving the digital commotion and opportunities for innovation solutions.  
 
A session that set the tone of any event like Zee Melt was the BARC session on’Understanding View-ability in Today’s Digital Era’. This session not only generated curiosity but also had the conference room so packed that the audience was spilling out. It focused on understanding the current global standard metrics being used in digital measurement with respect to Ad effectiveness, Ad view-ability and Digital ROI by speakers like Brian Murphy (VP, Product Management, Integral Ad Science), Paul Goode (SVP, Strategic Partnerships, comScore), Guy Barbier (Business Lead of India, Moat) and Partho Dasgupta (CEO, BARC India).
 
“This is the second year we have partnered with Zee MELT and it has been a great association. We hosted two sessions in this edition of Zee Melt, one talking about ad viewability and the other on how big data can drive advertising effectiveness. We use this platform to start engaging stakeholders in meaningful conversations, on issues that the industry may face tomorrow. Indian media and marketing space is going through a huge evolution and Zee MELT provided us the right platform to present some key ideas in this domain to the right audience,” said BARC India CEO Partho Dasgupta.
 
Adding another layer of interactivity to the festival were a stirring series of workshops conducted by the likes of D&AD and Maxus & IoT on immerging topics like branding for startups, mobile marketing and many more. HAPPY FINISH wowed delegates with an impressive display of high-end interactive technology at VR CINEMA and how to make everything possible in visual storytelling.  SAP Hybris showcased superb commerce solutions for the market place and how it is blurring the lines between the online and offline world.  
 
Mr. Ashish Limaye, CEO APAC, Happy Finish said, “Virtual Reality(VR) has become an innovative marketing tool in various sectors like Health, Automobiles, Real Estate and Fashion to name a few. At MELT 2016, the Happy Finish Team is honoured to show how rich content in VR develops high levels of engagement that marketers are reaching out to, for a better ROI.
 
Sunil Buch, Chief Business Officer, Zee Entertainment Enterprises Limited said, “ZEE Melt began on a great note with stimulating sessions by renowned speakers from around the world. The event witnessed fantastic participation from the marketing and communications fraternity and we anticipate an even better response on day two as the event culminates with the ZEE Mindspace Awards.”
 
The line-up for the second day includes the Zee MindSpace Conference and as well as another set of seminars and workshops.
 
The festival is conceptualized in partnership with Zee Entertainment, GroupM, D&AD, BARC, SAP, Happy Finish, Genesis Burson-Marsteller, Mindshare, Kinetic, Some Early Birds, Saffron, Dutch Digital Design, Mobile Marketing Association, Addikt, fish do it, Mandarae, Salesgasm, and BestMediaInfo.