Saturday, October 23, 2021

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Results For "Billboard"

216 News Found

Spanish luxury fashion house Balenciaga blurs real with Unreal in cross-platform game ‘Fortnite’
Spanish luxury fashion house Balenciaga blurs real with Unreal in cross-platform game ‘Fortnite’

In OOH News By M4G Bureau - September 27, 2021

The Fortnite characters and Outfits are used to create spectacular real-world immersive 3D billboard experiences.

B’luru back on billboards map soon: Specialists say cheers!
B’luru back on billboards map soon: Specialists say cheers!

In OOH News By M4G Bureau - August 16, 2021

On July 26, 2021, the Urban Development Department notified the BBMP Advertisement Rules, 2021 for its incorporation in the Bruhat Bengaluru Mahanagara Palike Act, 2020 (Karnataka Act No. 53 Of 2020), paving the way for the return of large format OOH advertising in the city. Specialist agency heads share their perspectives on this development.

dentsu China partners UseDem to recycle poster, billboard vinyl into everyday use items
dentsu China partners UseDem to recycle poster, billboard vinyl into everyday use items

In OOH Solutions By M4G Bureau - June 11, 2021

‘Reducing waste of outdoor advertising is just the first of many initiatives to drive positive change’

‘We connect digital marketing & DOOH’
‘We connect digital marketing & DOOH’

In Gallery By - May 29, 2021

Jeff Jaraved, Co-Founder & Director of Engineering of CAASie, a self-serving ad platform that makes ‘billboards more affordable’ to advertisers of all hues, points out that the current programmatic platforms are all deal-oriented. CAASiemakes it easier for advertisers to have DOOH in their media mix, with the ease with which they buy digital media.

Bah! That's called creativity
Bah! That's called creativity

In OOH News By M4G Bureau - May 17, 2021

Running in one of the least expected places - a sheep farm in Garston, New Zealand- the billboard carries the address www.unexpectedworks.com, which redirects to DDB’s homepage featuring the refreshed visual identity.

Women with deadly cancer organise Piccadilly Lights, Times Square billboard campaign to raise awareness
Women with deadly cancer organise Piccadilly Lights, Times Square billboard campaign to raise awareness

In Digital OOH By Rajiv Raghunath - May 06, 2021

The Piccadilly Lights activation features a 10 minute domination of the screen; in New York Times Square, the ad will appear on rotation for 24 hours.

‘OOH is where we can exercise most creativity’
‘OOH is where we can exercise most creativity’

In OOH News By - April 21, 2021

Filipino artist Lloyd Tronco, who had recently a created a massive abstract artwork on a billboard – 62 feet high and 40 feet wide – in Manila, shares his perspectives on enhancing the creativity quotient in OOH advertising. Lloyd’s Bacolod City-based family-owned Tronco Advertising Co., Inc. has been handling billboard advertising in the Philippines for the past 45 years.

Hombale Films packs a punch for Yuvarathnaa campaign
Hombale Films packs a punch for Yuvarathnaa campaign

In Campaigns By M4G Bureau - April 13, 2021

The campaign, which includes an attention grabbing bus shelter and billboards, has been executed in association with Khushi Advertising.

Kotak Mahindra Bank promotes loan offer with scale & style
Kotak Mahindra Bank promotes loan offer with scale & style

In Campaigns By M4G Bureau - April 08, 2021

KMBL partnered with Platinum Outdoor for the campaign, which had innovative billboard designs across Mumbai, Delhi-NCR, Bengaluru, Chennai, Pune, Ahmedabad and Hyderabad and included the newly launched water media in the form of a display at the Bandra-Worli Sea Link.

Does size really matter in OOH?
Does size really matter in OOH?

In OOH News By - March 25, 2021

Sumit Goswami, Business Director, Brandscope India explains that a permutation of site dimension, line of sight and time taken to cross the site (during peak or non-peak hour) determines the choice of a site for advertising.

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