DOOH Academy launches Billboard Operators Guide to Digital & Programmatic certification Course

In OOH News By M4G Bureau - July 19, 2024

DOOH Academy’s Billboard Operators Guide is designed to educate independent billboard operators on several important concepts with respect to programmatic DOOH

Edge1 inks partnership with LA-based Alchemy Media

In OOH News By M4G Bureau - July 17, 2024

This partnership is a pivotal to Alchemy Media’s growth strategy, automating and managing the business processes of their extensive portfolio that includes over 4,000 high-visibility static and digital billboards in 29 markets.

World Out of Home Organization signs up 15 new members from across the world

In OOH News By M4G Bureau - July 04, 2024

First member from Saudi Arabia joins WOO

Karnataka Dy. CM DK Shivakumar, BBMP leadership outline new draft ad bylaws in meeting with Bengaluru OOH media owners

In OOH News By Rajiv Raghunath - June 24, 2024

Decks being cleared for return of billboards in areas under BBMP jurisdiction

Ogilvy wins Cannes Lions 2024 Silver in ‘Outdoor’ for Taj Mahal Tea ‘Megh Santoor’

In OOH News By M4G Bureau - June 19, 2024

The musical billboard innovation is a Guinness World Records holder

Reliance Retail's Tira announces store launch in Mumbai with vintage Ambassador car branding executed by Wrap2Earn

In Campaigns By M4G Bureau - June 12, 2024

The creative team at Wrap2Earn transformed two iconic Ambassadors with Tira branding elements, ensuring these 'mobile billboards' captured millions of views during the 10-day campaign.

JadeBlue and FLS Creatives ignite awareness with innovative billboard campaign on world environment day

In Campaigns By Sakshi Sanghavi - June 05, 2024

The billboard campaign highlights the growing concern on climate change amidst record breaking heat wave

75Media celebrates 4th birthday with impressive growth and a new Leeds HQ

In OOH News By M4G Bureau - May 16, 2024

On track to meet a 470% growth in revenue year-on-year for 2024

US-based Formetco invests in 175,000 sq.ft digital manufacturing facility

In OOH Solutions By M4G Bureau - May 08, 2024

This expansion is designed to consolidate the manufacturing of digital billboards and digital scoreboards and allows for a new line of high-resolution tight pixel pitch digital indoor displays.

‘Creativity is about finding the perfect blend of idea, execution, and context that really speaks to the people’

In Viewpoints By Sakshi Sanghavi - May 03, 2024

Think of creativity in OOH not just as the big, flashy ideas but as the soul of every billboard, bus stop, vehicle wrap, and digital screen you see,” says Rahul Mago, Creative Head, Coral Media