Lamar Advertising and Boys & Girls Clubs of America in year-long DOOH partnership

In OOH News By Rajiv Raghunath - April 17, 2024

As with Make-A-Wish in 2023, Lamar will donate digital billboard space throughout the year to drive awareness of national and local programs and support recruiting and fundraising efforts

Coral Media's animated fun: Hocco Ice Cream adorns Gujarat's billboards

In Campaigns By Sakshi Sanghavi - April 16, 2024

The campaign has been executed in multiple cities including Ahmedabad, Vadodara, Surat, Rajkot, Mehsana, Surendranagar, Gandhinagar, Bhavnagar, Bharuch, Palanpur, Vapi, and Jamnagar

McDonald's Netherlands and TBWA use aroma to tingle taste buds

In Campaigns By Sakshi Sanghavi - April 10, 2024

Plain red and yellow billboards were installed with smell of fries emitting from them

Jockey bringing fitness and fashion to life

In Campaigns By Sakshi Sanghavi - April 08, 2024

The brand steps outdoor to promote its Activewear range

Redken makes it mark on Times Square 3D billboard with AR virtual try-on for new Acidic Color Gloss Collection

In Digital OOH By M4G Bureau - April 05, 2024

Consumers can view and share their transformative results superimposed on a 3D billboard in augmented reality

Tide says it all on the billboard with white magic

In Campaigns By Sakshi Sanghavi - April 01, 2024

Leverages the power of simple and effective messaging

Parle Agro unveils fresh twists for Smoodh and Frooti, just in time for summer

In Campaigns By Sakshi Sanghavi - March 29, 2024

Varun Dhawan and Alia Bhatt shine on Mumbai's billboards

DS Group's Pulse Candy partners with MOMS Outdoor to celebrate World Compliment Day by honouring Local Heroes!

In Campaigns By M4G Bureau - March 18, 2024

A number of billboards were displayed featuring the late Trilochan Singh Ji (Founder of Veerji Ka Dera), Raji Ashok Ji (Chennai's beloved 'Auto Akka'), Aditya Kumar Ji (aka 'Cycle Wale Guruji'), Anoop Khanna Ji (Founder of Dadi Ki Rasoi), Prince Mehra Ji (known as ‘Birdman’) and Ravi Shankar Ji (Founder of Roti Bank)

Melanie Lindquist, MD, Talon Asia Pacific to address OAC 2024 in Bengaluru

In OOH News By M4G Bureau - March 12, 2024

Melanie will be speaking on the theme --‘Beyond billboards - the new age of OOH’

WOO extends global reach with 13 new members

In OOH News By M4G Bureau - March 04, 2024

WOO Chief Operating Officer Mark Flys says: “Our work in helping members exchange ideas and insights, learn from each other’s experiences and share best practice”