Ocean Outdoor introduces touchless advertising screens

In Digital OOH By Rajiv Raghunath - May 18, 2020

Ocean will be deploying mid-air haptics technology to DOOH, replacing touchscreen activity with displays and interfaces which are triggered by natural hand interactions

GDX Studios launches Certified Health and Safety Initiative for Experiential Marketing Industry

In OOH News By M4G Bureau - May 12, 2020

Experiential marketing company introduces “GDXtra Care” to ensure the safest environments possible for social gatherings

Questions galore in Kerala on PVC flex recycling, use of alternative media

In OOH Solutions By Bhawana Anand - January 31, 2020

SPIA maintains that PE is not eco-friendly

Pioneer Polyleathers responds to RTI finding on its PVC recycling unit in Rudrapur

In OOH Solutions By Bhawana Anand - November 28, 2019

The RTI response will have a key bearing on the Kerala Govt ban on use of flex for advertising and publicity

LSGD Kerala claims no PVC recycling facility available

In OOH News By Bhawana Anand - November 22, 2019

SPIA has been highlighting the operations of Pioneer Polyleathers in Rudrapur which recycles used PVC flex

OOH, printing biz in Kolhapur, Sangli hit hard by heavy rains

In OOH News By Pray Jani - October 04, 2019

Total damage estimated at Rs 2-3 cr

It’s all wall paintings rather than hoardings in West Bengal

In OOH News By Ria Banerjee - April 08, 2019

Political parties in West Bengal cut down on hoardings and other large formats due to the ECI recommendation on less usage of PVC for election campaigning this year

Sanofi global media head Christof Baron to address 60th FEPE Congress

In OOH News By M4G Bureau - March 18, 2019

This is undoubtedly the strongest speaker line-up we have ever welcomed to FEPE: John Ellery

Charminar installs water kiosks at Kumbh Mela

In OOH News By M4G Bureau - February 01, 2019

The roofing solutions brand will also distribute bags/jholas on key gathering days

‘Aggressive growth of DOOH will continue in all markets’

In Viewpoints By Rajiv Raghunath - August 20, 2018

Barry Frey, President & CEO of Digital Place-based Advertising Association (DPAA), says that digital OOH is not limited screens. Rather, digital technologies in the OOH space cover a gamut of areas like audience targeting, mobile/location/visual detection or other types of data, programmatic trading, automated systems, etc. Barry is extremely bullish on DOOH growth prospects across geographies.