Madison Media, Wavemaker India lead OOH victories at EMVIES 2024

In OOH News By Sakshi Sanghavi - March 27, 2024

The esteemed event gathered industry leaders and creatives to celebrate advertising excellence on March 22

Laqshya Media Group executes Ather Rizta XXXXXXL Seat teaser campaign in Mumbai & Ahmedabad

In Campaigns By M4G Bureau - March 05, 2024

In Mumbai, the OOH installation showcased the dimensions of Ather Rizta’s seat, measuring 42x22 feet on a 40x20-foot site. Meanwhile, in Ahmedabad, the installation boasted even larger proportions, with dimensions of 55x27 feet on a 61x25-foot site.

Broadsign releases State of Static OOH Report

In Research By Rajiv Raghunath - February 16, 2024

Findings paint a strong 2024 outlook, with workflow efficiency, automation and data and analytics technology, and sustainability key areas of focus

OMG Czech underlines outcomes of weather-driven pDOOH campaign for KFC through Vision Thing

In Research By M4G Bureau - December 04, 2023

The findings come out of a study of the campaign rolled out in the summer season

ideacafe launches event & experiential division HappE hrs

In OOH News By M4G Bureau - August 10, 2023

Onboards Samir Vithlani as Sr. VP & National Head of the division

OOH veteran Pratap Bose passes into the ages

In OOH News By M4G Bureau - May 10, 2023

Pratap last served as Founder & Chairman of The Social Street until May 2020

Ocean Outdoor takes DeepScreen® to a whole new level

In Digital OOH By Rajiv Raghunath - March 30, 2023

DeepScreen® Alive uses highly advanced real time 3D creation tool supported by state-of-the-art hardware to build deeper connections with OOH audiences.

Regional brands writ large on Aurangabad OOH canvas

In Campaigns By M4G Bureau - February 01, 2023

Education services, personal care products, auto brands seen most

Phil Hall appointed Ocean Outdoor UK CEO

In OOH News By Rajiv Raghunath - January 10, 2023

Tim Bleakley says, “The streamlined Group structure supports the next leg of the Ocean voyage.”

Meta runs into rough weather with EU ruling on use of user data for targeted advertising

In OOH News By M4G Bureau - January 05, 2023

The emerging scenario could reinforce the positioning of one-to-many media like DOOH in the longer run