Nestle reinforces Nescafe coffee brand during monsoon

In Gallery By - August 07, 2018

In association with Street Talk agency, the brand innovates on Mumbai billboards en-cashing pouring weather

Medlife says aloud #LafadduMatBano

In Campaigns By M4G Bureau - July 18, 2018

Boman Irani and Varun Sharma as the comical father-son duo have been featured on large-size formats in Delhi and Mumbai markets

Samsung creates digital OOH landmark in Lima, Peru

In Digital OOH By M4G Bureau - July 10, 2018

The screen features 16.0mm pixel pitch for enhanced resolution with IP65 standards that ensure the screen holds up under all types of weather conditions

Al Arabia Advertising uses harsh-weather resistant Daktronics LED displays in Riyadh

In Digital OOH By M4G Bureau - May 18, 2018

Content can easily be adjusted for different advertising campaigns using the digital technology without the need for field installation teams. The technology also features sensors to adjust brightness for optimal viewing based on the time of day

Need to step up search for alternative materials, say Kerala media owners

In OOH News By Bhawana Anand - May 10, 2018

Industry leaders in the state believe there is no need to panic in the face of a likely ban on use of PVC flex for advertising; rather the effort should be to identify alternative materials

eBay gets tactical with weather-driven campaign

In Digital OOH By M4G Bureau - March 27, 2018

The campaign was created by 72andSunny, produced by Grand Visual, with media planning and buying by Mediacom. The DOOH activity supports a broader campaign created by 72andsunny, which runs across digital, social, radio, VOD and TV and encourages shoppers to break away from "beige"

Murals to adorn vacant Houston OOH sites

In OOH News By M4G Bureau - February 20, 2018

Houston First Corporation, created by the City of Houston, is gathering submissions with the intent to give local artist(s) the opportunity to have their artwork featured in multiple outdoor advertising locations

Vodafone to hit the OOH streets soon with Cheeka and friends

In OOH News By M4G Bureau - January 11, 2018

The outdoor campaign will talk about the vast network the brand has been built over the years; the outdoor campaign is expected to go live in about a fortnight featuring the Cheeka Army

Nagpur OOH businesses facing stiff headwinds, growth prospects rather grim

In OOH News By Amaan Kazmi - November 28, 2017

As media investment opportunities dry up and advertising brands pull back spends, media owners in Nagpur are running out of options to stay afloat in business. A common industry platform to remedy the situation is perhaps the need of the hour, say some owners

Audi drives contextual advertising on DOOH in UK

In Digital OOH By M4G Bureau - October 21, 2017

The roadside campaign uses traffic, time and weather data to trigger content that is contextually relevant at each location