Fem fulfils brides’ dreams on their special D-day

In Campaigns By Pray Jani - April 06, 2020

Dabur’s Fem takes up a brand building campaign through Mindwave Media Experiential Arm (Activation arm) of Vritti Solutions

In-Cinema advertising projected to reach INR 8 bn in 2020: FICCI-EY report

In Research By Bhawana Anand - April 01, 2020

The long-term advertising deals, customized solutions and on-ground activation campaigns are likely to boost the revenue

Coca-Cola designs hyper-local marketing strategy for West Bengal

In OOH News By Bhawana Anand - March 06, 2020

The hyper-local strategy will reflect in the marketing mix, packaging, advertising, social media activations and a range of on-ground events across portfolio

China’s OOH agency Vivid City appoints Danny Lee as Chief Creative Officer

In Digital OOH By Rajiv Raghunath - March 03, 2020

Danny brings to Vivid City the ability to plan and execute activations, projections and unique builds that will complement Vivid City’s network of LED screens across the Chinese market

Mumbai Traffic Police teaches a lesson to honkers

In Campaigns By M4G Bureau - February 03, 2020

To tackle honking menace, Mumbai Traffic Police in partnership with FCB Interface came up with an innovative solution called The Punishing Signal

Dineout’s FearNoBill Campaign scares masses quite literally!

In Campaigns By M4G Bureau - November 19, 2019

The brand builds an activity on the insight of the ‘fear’ of bills that consumers have when they go out to dine at restaurants

‘Groundwork must for mall activations’

In OOH News By Pray Jani - November 14, 2019

Panellists highlighted the benefits of mall activation along with the importance of data at the ‘The Activation Venues Forum 2019’ event

Van Heusen activates customer engagement at Mumbai Airport

In Campaigns By M4G Bureau - November 13, 2019

The brand was able to spread awareness about their category as well as educate travellers about their affordable trendy outerwear

Hindustan newspaper to give fresh married life perspective with OOH & Activation

In OOH News By M4G Bureau - October 18, 2019

Along with digital platforms, the campaign will spread across press, radio, outdoors and most importantly on-ground

Mahindra Susten’s #CutTheCrap activation promotes greater sustainability

In Campaigns By M4G Bureau - October 16, 2019

An on-ground activation is to reinforce the importance of reusing and recycling for a sustainable future