Van Heusen activates customer engagement at Mumbai Airport
By M4G Bureau - November 13, 2019
The brand was able to spread awareness about their category as well as educate travellers about their affordable trendy outerwear
As Mumbai Airport, handled by Times OOH, continues to be a high traffic airport with a recorded footfall of 50 Million, Van Heusen planned to engage with customers in a unique manner to showcase the Perfect Travel Companion from Van Heusen for their super trendy Athleisure range for men & women. Van Heusen’s Athleisure range is both versatile & comfortable without compromising on functionality & style. Since Athleisure is all about being travel ready, the brand decided to let customers experience how their line would look on them as well as make it fun by creating a gif to showcase their on-point travel look. For this the brand conducted an activation at the airport by engaging with the travellers on the spot.
Van Heusen decided to go the extra mile by providing passengers a larger than life look of this clothing range. The brand was able to spread awareness about their category as well as educate travellers about their affordable trendy outerwear. This also resulted in a higher level of digital engagement & virality that integrated with their online campaign: #VHOnTheGo
Van Heusen also chose to promote their innerwear range on the new Digital array media at Mumbai Airport
Times OOH reports that 77% of all Mumbai passengers take more than 2 domestic trips in a year and 46% of them take more than 2 international trips. Further, 60% of them claimed that they love to travel. Moreover, Mumbai Airport is where you are sure to find Business travellers that are also known to travel frequently.