Vincent Lam, Founder, Chairman of the Board and CEO, Asiaray Media Group speaks about his pioneering space management concept and how that delivers greater value to...
A habit of success at Prakash Arts
‘Brands & agencies are pushing operators for deeper insights’
'Time for an OOH academy'
Disruptive thinking - the secret sauce to business transformation.
Here's why you should attend the Outdoor Advertising Convention
‘People behind the scenes are the reason we are where we are today’
It’s our endeavour to create great aesthetics around the brand journey
Go high, go bold, urges Skechers in new campaign
OOH News Weekend Round Up
The campaign is executed by MOMS Outdoor
Het Graphics and Khushi Advertising executed this campaign to honour Piyush Pandey’s legacy
Barfi Ice Cream is a product collaboration between Hocco Ice Creams and Haldiram’s
The campaign is launched in partnership with Talented agency
The highly visual execution was designed to emphasize the theme of power and speed in a fun and eye-catching way...
Adform unveils results from two successful programmatic DOOH campaigns, highlighting the speed and precision of its new visual planning interface.
Despite accounting for less than 1% of all media spend, OOH drives more incremental sales than other channels
The branding rights have been secured in association with Times OOH
The Forum will be held on November 5-7. Already named Keynote speaker is senior JCDecaux executive Daniel Hofer.
The campaign is executed in key cities of Gujarat
Both agencies lifted Gold for concepts created for The Times newspaper and the charity Prost8.
The campaign features a dynamic billboard where the model’s kurta changes in real-time, creating a striking visual spectacle that seamlessly...
These slogans were crafted to be hyper-relatable, injecting humor, defiance, and a sense of shared struggle directly into the athletes'...
Blood Cancer United partnered with Clear Channel Outdoor for this campaign
The campaign is conceptualised by Howatson+Company