'Audience measurement is the OOH currency': Gideon Adey

In OOH News By Pray Jani - August 05, 2019

With the digital shift in OOH, Gideon Adey, Audience Activation Director, Kinetic Worldwide UK, spoke on what works to create an effective campaign, at OAC 2019

How ASICS India, Ambient OOH kept people on their toes, literally!

In Campaigns By M4G Bureau - July 18, 2019

The brand’s activation in collaboration with Ambient OOH, was part of the #PaceToGlory campaign and was executed at malls across Delhi and Mumbai garnering 1500+ engagements and 2.5 lakh impressions

Coca-Cola ties up with ICC to spread the cricket fizz

In OOH News By Bhawana Anand - July 15, 2019

The cola major launched on-ground activations in multiple countries in partnership with the ICC, to ride high on cricket fans’ sentiments during the World Cup season

Amazon brings Prime Day celebration alive with VR zones

In Campaigns By M4G Bureau - July 11, 2019

Customers can experience hundreds of Prime Day launches through virtual reality at select malls in top metros

Tasty Treat cheers for Team India with activations

In OOH News By M4G Bureau - July 10, 2019

The brand organised a multi-level campaign execution at 200+ Big Bazaar stores in association with INOX multiplex chain

ExxonMobil takes AR driven cricket challenge to 15 cities

In OOH News By M4G Bureau - July 05, 2019

As part of the activation, 19 branded vans with AR enabled digital screens will be doing the rounds across 15 cities till July 7, 2019

Singapore Airlines’ activation takes off at South City Mall

In Campaigns By Ria Banerjee - June 17, 2019

The brand’s activation campaign at the mall, that recreated its inflight service experience, is to be scaled up soon

Benckiser celebrates hygiene drive in schools

In Campaigns By M4G Bureau - June 03, 2019

The on-ground activation celebrated the success and completion of three years of its Dettol School Hygiene Education programme

Mattel Toys turn malls into playground

In Campaigns By Pray Jani - June 03, 2019

Mattel Toys’ Monster Trucks go full gear on mall activation

GS Caltex India unveils marketing campaign

In OOH News By M4G Bureau - May 31, 2019

The campaign will be rolled out through ATL & BTL activations for a period of 3 months