Campaigns

ExxonMobil takes AR driven cricket challenge to 15 cities

As part of the activation, 19 branded vans with AR enabled digital screens will be doing the rounds across 15 cities till July 7, 2019

Published

July 5, 2019

M4G Bureau

The latest to have joined the cricket World Cup buzz is ExxonMobil, which has unveiled its new cricket challenge ‘Khel Kar To Dekho’, an AR (augmented reality) technology driven initiative across 15 cities.

As a part of this challenge, 19 Mobil branded vans with AR enabled digital screens will be doing rounds across 15 cities till July 7, 2019. It is a simple challenge wherein participants have to simulate ball bounce on a physical bat. The AR screen will provide the simulation and will capture the participant’s scores. The participant who is able to bounce the ball for a minute is the winner.

Speaking on the campaign, Dheeraj Bhushan, General Manager –Marketing Deployment for ExxonMobil Lubricants Pvt. Ltd said, “India is a cricket loving country and fans here worship the sport. With the on-going cricket world cup, fans are immersed in a cricketing fever. Our augmented reality powered vans aim to further ignite this excitement/ sentiment wherein visitors will get a chance to play the sport virtually.”

Along with the AR initiative, the audience will be engaged with an on-ground cricket trivia under a campaign called ‘Mobil -Cricket Ke Champion’. The emcee will engage the audience by asking questions on cricket and participants who answer correctly will get ExxonMobil goodies.