IKEA rolls out brand activation at Hyderabad Intl airport

In Campaigns By M4G Bureau - May 22, 2019

Executed by Kinetic India, the ‘Anglatarar’ Indo-Swedish collection from IKEA converts the frisking zone of Rajiv Gandhi International Airport into an IKEA experience zone

Gideon Adey, Audience Activation Director, Kinetic UK, to address OAC 2019

In OOH News By M4G Bureau - April 25, 2019

Gideon Adey is involved in the automation of OOH transacting; the trailing of technologies and techniques from other territories and media industries to develop automated decision making in OOH buying

Signpost India wins two Bronze medals at Creative ABBY Awards 2019

In OOH News By M4G Bureau - April 15, 2019

Signpost India won 2 Bronze medals in Branded Content & Entertainment Specialist Agency of the Year category, wherein 10 medals were given in Out Of Home, Ambient Media / Activation category

OPPO awards ICC World Cup campaign mandate to ITW Playworx

In OOH News By M4G Bureau - April 10, 2019

The campaign will be launched across mediums along with high powered on-ground activations

Moving Walls integrates Lifesight data to strengthen offline media attribution platform

In Digital OOH By M4G Bureau - March 06, 2019

The companies will combine their location data expertise to enrich Moving Walls’ billboard and activation attribution product that transforms how brands plan, measure, and buy offline media

Nissan brings virtual cricket to Kolkata ahead of World Cup 2019

In Digital OOH By Ria Banerjee - December 17, 2018

The campaign had VR activation at South City mall in the city and marks a first for the Eastern market in technology-enabled promotional activity

Super ZooZoos are back to rock at Comic Con Fest

In Campaigns By M4G Bureau - December 08, 2018

Vodafone has created a stall at the iconic festival where visitors can enjoy a lot of buzz around the Super Zoozoo’s

OnePlus unboxes new Guinness World Record

In Campaigns By M4G Bureau - November 05, 2018

559 OnePlus community members came together in Mumbai to unbox and experience the OnePlus 6T simultaneously

SF Sonic Batteries renews Bengaluru FC Tie-up

In OOH News By M4G Bureau - October 01, 2018

The brand will leverage the alliance through in-stadia branding and on ground activations

On-ground activation tops Britannia’s rural market strategy

In OOH News By Bhawana Anand - September 28, 2018

The rural market provides 41% of revenues in the consumer goods segment, challenges notwithstanding; on-ground activities drive Britannia’s sales growth in rural markets