Connect with us

Campaigns

IKEA rolls out brand activation at Hyderabad Intl airport

Executed by Kinetic India, the ‘Anglatarar’ Indo-Swedish collection from IKEA converts the frisking zone of Rajiv Gandhi International Airport into an IKEA experience zone

Published

on

IKEAInspired by the synergy between Indian and Swedish cultures, the ‘Anglatarar’ collection from IKEA has enriched Hyderabad airport with rich indigo colours that bring out the retail brand’s connect with Indian heritage. Ideated and executed by Kinetic India, the whole concept revolves around ‘A Tribute to India’ and sets the right ambience — right from its living room to the bedrooms. It showcases the brand’s new collection inspired by the collaboration of the two countries.

IKEAThe brand has replaced the plain brown curtains of the ladies frisking booth at the airport with real IKEA curtains enhancing opportunities for travellers passing through the zone to experience the brand. The inside and outside spaces on the window panes too have been utilised to unveil the collection, accompanied by a short message.

With a push button the curtains give a surprisingly new look and the mock-up executed inside the airport has become the talk of the town.

IKEAThis activation campaign marks a first for Rajiv Gandhi International Airport, Hyderabad, which welcomed this initiative after the completion of the necessary approvals followed by a bout of discussions. There were of course many challenges and multiple hindrances as it was the first time that a curtain activation of this kind has been executed.

Speaking about it, Anisha Agarwal, External Communications Manager, IKEA India shares, “With every communication that we develop, our ambition is to execute it with the most innovative mediums and discover touchpoints that people interact with. This specific activity of using the ANGLATARAR curtains at the frisking booths will give our audience the touch and feel of the collection.”

Advertisement

Charanjeet Singh Arora, Co-CEO, Kinetic India adds, “First of all we would like to thank IKEA for giving us this wonderful opportunity. We love working on briefs from IKEA because our teams get absolute clear details on the expectations and deliverables. It’s a beautiful initiative of converting the female frisking zone into IKEA experience zone, an idea which is simple, relevant and connects to the TG instantly.”

Advertisement
Advertisement

Current Opening

Sales Manager – AdZ (Digital Advertising)

Estontec Group’s fast-growing adtech brand AdZ is hiring a Sales Manager to drive digital media sales and client growth. This...

Onboarding Specialist

Join Estontec Group’s transit media brand BrandonWheelz as an Onboarding Specialist, managing campaign execution, vendor coordination, and media planning across...

Operation Manager

Company Description: BajuGali an Advertisement Company is a leading firm specializing in advertising and marketing services. We provide innovative solutions...

Senior Copy Editor

No of openings: 1 Experience/ qualifications: 3-4 years in any media/news publication Graduate Degree in any discipline, degree in Journalism...

Sales Specialist at BajuGali (OOH Advertising Company)

At BajuGali, we are a marketing and advertising agency that specializes in transforming creative visions into reality for brands and...

Multiple Openings – Bright Outdoor Media (Business Development Manager, Admin & HR Manager, Sales Executive)

BRIGHT OUTDOOR MEDIA LIMITED SINCE 1980 JOB VACANCY: Business Development Manager (Media Selling Exp. is a must) Admin & HR...

Sales Executive – Street Furniture/Transport

Job description – Sales (Street Furniture/Transport)  Location – Delhi, Mumbai, Chennai Designation & Compensation – Will depend on the candidate...

Sales Executive cum Coordinator, OOH Media

Key Responsibilities 1. Sales Execution Lead Generation and Prospecting Client Meetings and Presentations Sales Negotiation and Closing Reporting and Forecasting...

More Current Opening
Advertisement

Media Owners

Advertisement
More Media Owners

Showcase

DOOH

Trending

Copyright © 2025 media4growth. All pages of the Website are subject to our terms and conditions and privacy policy. You must not reproduce, duplicate, copy, sell, resell or exploit any material on the Website for any commercial purposes.