Connect with us

Campaigns

Nissan brings virtual cricket to Kolkata ahead of World Cup 2019

The campaign had VR activation at South City mall in the city and marks a first for the Eastern market in technology-enabled promotional activity

Published

on

The cricket lovers of Kolkata are all set for some high-voltage excitement over the upcoming ICC Cricket World Cup 2019, thanks to the Nissan campaign. The company brought the ICC Cricket World Cup Trophy and their soon to be launched sports car KICKS, the official car of the ICC World Cup 2019, as part of a month-long tour across India.

South City mall in the city was the venue for the promo event, where the dazzling ICC Cricket World Cup Trophy, once won by India in 2011, was showcased. The mall also had a customer-engagement ensemble through Virtual Reality (VR), a first for Kolkata citizens.

LED screens in the mall were utilized for branding and the key event was inaugurated by Indian cricketer, Wriddhiman Saha, and renowned TV presenter, Gaurav Kapur, who managed to buoy up the cricket fans across the city.

Advertisement

The activation comprised an exciting photo opportunity zone and engagement with the audience, wherein participants could register from a particular location using their RFID tags and play the game virtually and also compete globally. The idea was to make them experience a real cricket pitch through simulators and bring alive the joy of the game. “This is the first time that the audiences are seeing the World Cup Trophy so close and also the Nissan KICKS. The mall becomes a relevant touch point to draw huge number of audiences over the weekends, who make up the Nissan’s target audience,” said Arun Sharma, Deputy Marketing Manager, Nissan Motor Co.

Dip Biswas, DGM, Operations and Marketing, South City Mall, further shared, “The idea of this promotional event is to make the audience experience VR for the first time and also engage the audience at the photo opportunity zones through buzz on social media platforms and build hype for the upcoming ICC Cricket World Cup 2019.”

Advertisement
Advertisement

Current Opening

Sales Manager – AdZ (Digital Advertising)

Estontec Group’s fast-growing adtech brand AdZ is hiring a Sales Manager to drive digital media sales and client growth. This...

Onboarding Specialist

Join Estontec Group’s transit media brand BrandonWheelz as an Onboarding Specialist, managing campaign execution, vendor coordination, and media planning across...

Operation Manager

Company Description: BajuGali an Advertisement Company is a leading firm specializing in advertising and marketing services. We provide innovative solutions...

Senior Copy Editor

No of openings: 1 Experience/ qualifications: 3-4 years in any media/news publication Graduate Degree in any discipline, degree in Journalism...

Sales Specialist at BajuGali (OOH Advertising Company)

At BajuGali, we are a marketing and advertising agency that specializes in transforming creative visions into reality for brands and...

Multiple Openings – Bright Outdoor Media (Business Development Manager, Admin & HR Manager, Sales Executive)

BRIGHT OUTDOOR MEDIA LIMITED SINCE 1980 JOB VACANCY: Business Development Manager (Media Selling Exp. is a must) Admin & HR...

Sales Executive – Street Furniture/Transport

Job description – Sales (Street Furniture/Transport)  Location – Delhi, Mumbai, Chennai Designation & Compensation – Will depend on the candidate...

Sales Executive cum Coordinator, OOH Media

Key Responsibilities 1. Sales Execution Lead Generation and Prospecting Client Meetings and Presentations Sales Negotiation and Closing Reporting and Forecasting...

More Current Opening
Advertisement

Media Owners

Advertisement
More Media Owners

Showcase

DOOH

Trending

Copyright © 2025 media4growth. All pages of the Website are subject to our terms and conditions and privacy policy. You must not reproduce, duplicate, copy, sell, resell or exploit any material on the Website for any commercial purposes.