NDMC to introduce Outdoor Cluster Policy soon

In OOH News By Satarupa Chakraborty - February 08, 2016

NDMC shared that it will soon introduce Outdoor Cluster Policy, according to which 15 clusters will be let out to 15 media owners for conducting business through all possible outdoor formats and sites under those clusters.

Madison OOH launches suite of planning tools

In OOH News By VJ Media Bureau - November 19, 2015

According to Madison, all these tools will make the media planner's life more scientific and facilitate objective site selection, by allowing planners to make a data based decision and benchmarking the weight & impact of various OOH campaigns.

KMC looses Rs 24 crore due to unlawful hoarding issues

In OOH News By VJ Media Bureau - November 13, 2015

According to the rule of KMC, any agency needs to first clear the outstanding before participating in the new tender. In this case, rules have been flouted and many of the outdoor advertising agencies got the new rights of hoarding.

BBMP takes its payment system online for advertising department

In Viewpoints By M4G Bureau - November 03, 2015

According to BBMP, all outdoor media will come under this new system, where permission for self and commercial hoarding are only allowed through online system.

Scarcity of OOH formats leads to limited exposure: Vinkoo Chakraborty

In OOH News By Satarupa Chakraborty - October 14, 2015

According to Vinkoo, a promising market like UP can grow extensively in outdoor advertising if only formats and aesthetics are improved along with certain monitoring systems and regulations in place.

OOH Advertising revenue in US goes up by 3.8% in Q2 2015

In OOH News By VJ Media Bureau - August 20, 2015

According to Outdoor Advertising Association of America (OAAA), OOH continues to see significant growth compared to other media.

LOMS acquires marketing rights of unipoles in Patna

In OOH News By Bhawana Anand - January 28, 2015

According to LOMS, the biggest reason behind investing in unipoles is the rising demand for the format from its clientele.

Engage OOH firms in Bengaluru's infrastructure development: Anil Kannambille

In OOH News By Rajiv Raghunath - November 14, 2014

Anil Kannambille, Director, Accord Advertising, also sees a promising future in digital OOH

A Season of Opportunities

In OOH News By Nabamita Chatterjee - September 08, 2014

The Durga Puja (Durgotsav) is the season of hope for the OOH industry in Kolkata and rest of West Bengal. Every year, brands of all hues make their presence on permanent and temporary outdoor media available in the region to connect with a large out of home audience.

Exide Life Insurance goes big in the outdoor

In Campaigns By VJ Media Bureau - August 12, 2014

Leading OOH firm Accord has executed the campaign