RITES calls for bids to Package No.53 under Eastern Railway Zone

In OOH News By Ria Banerjee - January 30, 2018

Bidders shall submit their Technical Bid online and if declared eligible by the Authority, the eligible Bidders shall be allowed to participate in the e-Auction in accordance with the Tender document and submit their Financial Bid on the Auction portal

Accord Advertising bags sole ad rights at Bagdogra airport, trolley ad rights at Goa airport

In OOH News By Ria Banerjee - October 13, 2017

With two mandates, Accord Advertising forays deep into the airport branding space, plans to acquire airport media in other states

Accor Hotels checks into Delhi airport

In Campaigns By Bhawana Anand - August 30, 2017

The Accord Hotels campaign has been deployed on a mix of backlit static media and digital media at IGIA

Schneider Electric launches its Mobile Van Campaign'Switch on India' in West Bengal & Odisha

In OOH News By Nabamita Chatterjee - July 04, 2017

According to the industry reports the retail market for low-voltage electrical products in East India is pegged at Rs 500 crore. A total of 8 such vans will travel across different electrical markets in the country, covering close to 100 cities over the next one month.

KSIIDC plans to superimpose CM, Industry Minister on airport road hoardings

In OOH News By M4G Bureau - March 27, 2017

According to a media report, KSIIDC plans to replace the commercial advertisements with images of Chief Minister Siddaramaiah and Infrastructure Development Minister RV Deshpande. The KSIIDC viewpoint is that the large commercial outdoor advertising displays are a traffic hazard

DOOH spurs Australia OOH growth

In Digital OOH By VJ Media Bureau - January 16, 2017

Australia's OOH advertising industry saw a massive 15.7% revenue growth during 2016, according to data released by the Outdoor Media Association

Global OOH revenues Up 6.2% in 2016, strongest growth since 2007

In Digital OOH By VJ Media Bureau - January 12, 2017

Global OOH advertising revenues, including digital and traditional OOH media, grew 6.2% to $49.23 billion in 2016, as consumer time spent with OOH media increased 1.5% to 66 minutes per week, according to new research from US-based PQ Media

Carat's Ad Spend Report maintains +3.5% YoY growth for OOH in 2016 globally

In OOH News By Nabamita Chatterjee - September 15, 2016

According to the report released this month, OOH is growing relatively strongly at +3.5% in 2016 and +3.4% in 2017, with stable share of spend of 6.9% in 2016 and 6.8% in 2017.

OOH Advertising up 4.1% in Q2 2016

In Digital OOH By VJ Media Bureau - August 22, 2016

Year-to-date 2016 the OOH industry is up 3.8 percent, and is outperforming the local media sector, which was down the first half of 2016, according to an OAAA analysis of Kantar Media data.

Five Trends for OOH In 2016: Naren Patel, CEO, Primesight

In Digital OOH By Posterscope - February 22, 2016

Out-of-home (OOH) adspend in the UK broke the £1 billion barrier in 2014, and is predicted to grow by 4.8% in 2016, according to forecasts from the Advertising Association and Warc. Here are five trends for OOH In 2016 according to Naren Patel, CEO, Primesight