Campaigns
Accor Hotels checks into Delhi airport
The Accord Hotels campaign has been deployed on a mix of backlit static media and digital media at IGIA
Accor Hotels has opted to run a highly targeted campaign at the Indira Gandhi International Airport (IGIA) to welcome potential guests and to showcase the brand’s global presence. The campaign has been deployed on a mix of backlit static media and digital media at the airport, spanning 2 months. The media assets are all owned and managed by TIMDAA.
The displays cover both the passenger departure and arrival areas. On the digital assets, two separate creatives are being used in a loop.
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OOH Industry
Data-driven media buying: Lessons from Jun Sakurai on Japan’s OOH evolution
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OOH Industry
Nippon India Mutual Fund acquires station branding rights for Acharya Atre Station on Mumbai Metro Line 3.
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DOOH
Make Outdoor creative again: Tim Bleakley rallies the ad industry
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Planning & Buying
It’s Spotlight takes over digital screens at CP.67 mall, Mohali