Campaigns

Kajaria Ceramics enters airports for the long haul

The brand has marked its brand presence at IGIA for the long-term and has also launched airport advertising at some 30 other airports

Published

June 21, 2017

Bhawana Anand

Kajaria Ceramics has launched extensive airport advertising to forge a deeper connect with the aspirational, high-flying consumers, as also the distributors who are themselves frequent flyers. The brand’s campaign, which is featured on media across some 30 airports (Tier I, II, III), complements its recent TVC.

Kajaria Ceramics has undertaken long-term branding on media at the Indira Gandhi International Airport – that is handled by TIMDAA. The formats taken up at IGIA are 4-sided back-lit pillar at T3 International Arrival Area, 60’x15’ at T3 International Departure Area, 4-sided pillar at T3 Domestic Arrival Area and a wall wrap at T1 Domestic Departure Area.

“The Kajaria Ceramics campaign has been a good starting point for long term deals coming from an industry not very often seen to invest at airports. The campaign sets the pace for other players in the arena and gives the best possible results”, commented Rohit Chopra, CEO, TIMDAA.