Contracts & Investments
LOMS acquires marketing rights of unipoles in Patna
According to LOMS, the biggest reason behind investing in unipoles is the rising demand for the format from its clientele.
These outdoor media properties are located at high-traffic zones of the city like Dark Bangle Road, Gandhi Nagar and Frazer Road among others.
According to the firm, the biggest reason behind investing in unipoles is the rising demand for the format from clients. “Hoarding format is outdated now, and brands want a small, visible and eye-level property which is why there are more campaigns deployed on unipoles, kiosk and BQS than hoardings. Therefore we see a good demand for these formats in the market, spokesperson from LOMS said.
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