Love's in the air: New Bindaas show goes big on OOH

In OOH News By MunmunSaha - September 23, 2013

Various OOH formats have been used to promote'Yeh Hai Aashiqui' a reality show on Bindaas.

A Maha OOH show for KBC 7

In Campaigns By Bhawana Anand - September 10, 2013

Sony Channel's OOH promo for'Kaun Banega Crorepati's' 7th edition is all about triggering curiosity around everyday trivia and reiterate brand recall across metros and formats.

'Need more cost effective infrastructure solutions'

In Viewpoints By M4G Bureau - August 14, 2013

SPS Group, is a leading name in the iron and steel sector, they have been a constant spender on OOH in order to engage their target consumers. Outdoor Asia chats up with Kunal Gurnani, GM- Media & Communications - SPS Group, to know more about what drives their spends on OOH.

Mediascope Publicitas OOH enters Delhi with mall rights

In OOH News By VJ Media Bureau - August 08, 2013

The OOH agency won the sole marketing rights for all media formats available at two prominent malls

Kraft's OOH splash in Dubai for new Cheddar Cheese

In Digital OOH By VJ Media Bureau - August 06, 2013

The campaign created by Encyclomedia Global was executed in Dubai across formats such as Bus Wraps and others to create buzz around Kraft's New'Easy To Open' Cheddar Cheese Tin

Proactive bags skywalk tenders in Mumbai

In OOH News By VJ Media Bureau - June 13, 2013

With a duration of five years, the contract involves different media formats in skywalks connecting through four routes of Mumbai.

Cheil crafts high-voltage buzz for Samsung Galaxy S4

In OOH News By VJ Media Bureau - June 10, 2013

Cheil Worldwide SW Asia creates a vibrant and fresh outdoor campaign for Samsung Galaxy S4, reaching the target audience across the country through large and high impact media formats .

Pioneer Publicity wins media tender in Kolkata

In OOH News By Bhawana Anand - May 22, 2013

The tender includes different kind of OOH formats, where the properties are situated at prominent locations within the city.

Dollar's Bigboss takes big steps with OOH!

In Campaigns By Nabamita Chatterjee - May 16, 2013

The innerwear brand yet again hits their target group with strategic out-of-home campaign across the country using more than 600 sites of multiple formats.

TRPs for TV, eye balls for DOOH?

In Viewpoints By M4G Bureau - May 07, 2013

While digital has been a buzzword in the industry, it has yet to take off in India in a big way. Outdoor Asia chats with Mandar Gupte, Sales Director (Media & Entertainment), Barco Electronics System to understand the challenges and loopholes that exist in the digital out of home (DOOH) space.