Amira connects with customers through Biryani Festival in Noida

In Campaigns By VJ Media Bureau - December 17, 2014

At the two-day Biryani festival, more than 20,000 people served Biryani made from Amira rice. The unprecedented pre-event buzz saw almost 1000 people register online to participate in fun activities at Amira Stall.

Kinetic Worldwide India wins UTI MF OOH mandate

In OOH News By Bhawana Anand - December 16, 2014

Kinetic has also executed two extensive UTI MF campaigns across multiple cities

Global Advertisers' large Bandra site figures in BBC report

In OOH News By Jubilee Cardozo - December 16, 2014

The report refers to the 120 ft x 140 ft site at Bandra as the most expensive spot

SDMC invites bids for repair & maintenance of unipoles

In OOH News By Bhawana Anand - December 16, 2014

Contract will be awarded for a period of three years with 10% enhancement in MLF for each year with no further extension

Mirror, Mirror on the wall

In OOH News By Jubilee Cardozo - December 15, 2014

Either you like it or not like it; but you definitely cannot ignore it. It's all over Mumbai, Bengaluru and Pune. We are talking about the Mumbai Mirror outdoor campaign, conceptualised by Taproot India, which is garnering rave reviews

IPA spreads public awareness on Antibiotic resistance through outdoor

In OOH News By Nabamita Chatterjee - December 15, 2014

Indian Pharmaceutical Association (IPA) rolled out a unique outdoor campaign to inform people how to use antibiotics in a wise way. The campaign covered the major arterial routes of Kolkata and South as well as North 24 Parganas.

Vodafone targets large migrant population in Delhi NCR

In Campaigns By Bhawana Anand - December 15, 2014

Along with conventional billboards, transit media was used in a major way for the campaign.

OMAC appoints new director of marketing & communications

In OOH News By VJ Media Bureau - December 09, 2014

Jacques Major will take over as Director of Marketing and Communications from January 5, 2015

BMC swooping down on unauthorised hoardings, banners in Mumbai

In OOH News By Hema Tiwari - December 08, 2014

The civic body plans to lodge FIRs against persons responsible for unauthorised media in the city

A GLO-rious journey for four years

In Viewpoints By M4G Bureau - December 08, 2014

Raminder Singh, MD, GLO OOH Media turned a media-owning firm into a 360 degree solution company. He shares with Outdoor Asia, the progress of the company while pointing out industry's challenges, opportunities and the way forward.