Unboxing OOH: Data, metrics & personalization are key

In OOH News By M4G Bureau - July 26, 2024

The inaugural session of the 18th edition of Out of Home Advertising Convention (OAC) 2024 that was inaugurated in Bangalore today, had a fireside chat between Kedar Ravangave, Strategic Marketer (CPG, Ecommerce and Fintech) and Rajiv Raghunath, Managing Editor, Outdoor Asia & Media4Growth discussing the theme ‘Unboxing OOH for great brand outcomes’.

‘Don’t focus on outcomes, but on work,’ urges actor Manoj Joshi @ OAC 2024

In OOH News By M4G Bureau - July 26, 2024

Acclaimed actor and recipient of the prestigious Padma Shri Award, Manoj Joshi, added a dash of inspiration and reflection to the morning at the Out Of Home Advertising Convention (OAC) 2024, that was inaugurated today at the Hilton Garden Inn, Embassy Manyata Business Park, Bangalore.

OAC 2024 kicks off in Bangalore promising new insights & inspiration

In OOH News By M4G Bureau - July 26, 2024

The 18th edition of Indian Out of Home Advertising industry’s most sought after event, the OOH Advertising Convention (OAC), was inaugurated today at the Hilton Garden Inn, Embassy Manyata Business Park, Bangalore, promising two insightful days of power-packed sessions.

Paris 2024: Brand partners bring spirit of the Olympics to official Team GB fan zones

In Digital OOH By M4G Bureau - July 25, 2024

DOOH highlights will be shown in 13 cities

WOO Expenditure Survey forecasts OOH to hit $45.3bn in 2024

In OOH News By M4G Bureau - July 24, 2024

Global OOH spend in 2023 reached $41.9bn USD and represented 5.2% of global ADEX – breaking through the $40bn barrier, the 5% barrier and eclipsing the 2019 revenue figure of $36.3bn.

IOAA’s OOH Pinnacle Awards set to debut, to laud media owners’ contribution

In OOH News By M4G Bureau - July 24, 2024

The Indian Outdoor Advertising Association’s OOH Pinnacle Awards, an initiative to recognize and applaud the role of OOH media owners in taking the medium forward, will debut on Day 1 of the OOH Advertising Convention (OAC) 2024 to be held on July 26 and 27 at Hilton Garden Inn, Embassy Manyata Business Park, Bengaluru.

Adittya Nath Mubayi, Quizmaster and Co-founder, Quizcraft Global to conduct The Quintessential OOH Quiz at OAC 2024

In OOH News By M4G Bureau - July 23, 2024

The open quiz contest will have the participation of all OAC 2024 delegates; and attractive prizes for winners & runners-up

Aishwarya Pratap Singh, Chief Business Officer - Yoga Bar, ITC Foods, to speak at OAC 2024

In OOH News By M4G Bureau - July 23, 2024

Aishwarya Pratap Singh, an FMCG professional with 18 years of experience across sales, marketing, consumer engagement and business building, will deliver his talk on the theme: ‘Reimagined OOH – A Bingo for Brands’ at OOH Advertising Convention 2024, which is coming up in Bengaluru on July 26-27, at the Hilton Garden Inn, Embassy Manyata Business Park, Bengaluru.

Worldcom OOH receives BIPOC, DEI certifications for diversity and inclusion in the workplace

In OOH News By M4G Bureau - July 23, 2024

These certifications highlight the company’s commitment to fostering an inclusive and diverse work environment

A content-first-creative ideology as we think through The Mancunianz Way

In OOH Solutions By Sakshi Sanghavi - July 22, 2024

Ashonal Pereira, Founder and CEO of Mancunianz highlighted his journey as a startup in the OOH & creative advertising industry, in a conversation with Media4Growth