Results For "2020"
109 News Found
‘Global OOH market is set to back bounce in 2021’ says PWC Global report
In Research By M4G Bureau - November 20, 2020
DOOH technologies will play a central role in quantifying advertisers’ return on investment as they are turning away from traditionally preferred channels such as cinema or OOH advertising, hit hard by Covid19
NDA government spent INR 101.01 crore on OOH advertising in 2019-2020
In OOH News By M4G Bureau - November 03, 2020
Reported by a news website, the figures are revealed by the Bureau of Outreach and Communication
Havas Group India unveils results of Meaningful Brands 2020: COVID edition study
In Research By M4G Bureau - October 20, 2020
The study identified eight meaningful shifts across APAC that can help brands close the expectation gap between consumer and brand, created due to the pandemic
Mumbai Media owners unsatisfied with Western Railway's rebate proposal
In OOH News By Pray Jani - October 19, 2020
According to the proposal, footfall from June till September, 2020 have been compared with the respective months of 2019
India saw positive growth in August & September onwards: Laqshya Media Group report
In Research By M4G Bureau - October 19, 2020
The highest monthly GST collection since the beginning of the lockdown was in September and monthly tax revenue for August crossed the tax revenue of the same month last year
DMRC announces rebate package for OOH media owners till end of 2020
In OOH News By M4G Bureau - October 19, 2020
The rebate beyond December 31, 2020 shall be communicated in due course of time.
‘Cookies are terrible, inefficient & old technique for audience data’
In OOH News By Bhawana Anand - October 16, 2020
OOH industry must break the silos and start conversations with omnichannel media, assert tech leaders
‘Marry technology and creativity to drive DOOH growth’
In Digital OOH By Bhawana Anand - October 15, 2020
Justin Thomas-Copeland, CEO – DDB speaks about ‘Creativity Spark’s on day 2 of the DPAA Video Everywhere Summit 2020
‘Highlight the true potential of the medium’
In OOH News By Bhawana Anand - October 15, 2020
Chris Jeyes, Sr. Media Specialist – Jaguar Land Rover shared his thoughts on ‘Speed, Agility, and the Power of DOOH’ at the DPAA Video Everywhere Summit 2020
‘Programmatic is contributing to DOOH growth’
In Digital OOH By Bhawana Anand - October 14, 2020
Easy buy in & out, less spillage, better outcomes are a few advantages of pDOOH, say experts at the DPPA Video Everywhere Summit 2020